Following on from CIM’s launch of 50 North East Marketing Greats, they invite you to meet Tom Nightingale, Strategy & Marketing Manager at JDR Cable Systems who were winners in two categories at the 2017 Northern Powerhouse Export Awards.
The initiative aims to develop and retain marketing talent in the North East region. Diane Earles, Network Manager for CIM, explains “‘North East Marketing Greats’ are marketing figureheads from some of the biggest brands in the region and industry sectors that are driving the Northern Powerhouse economy. Through the ‘Marketing Greats’ we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing. Each ‘Marketing Great’ is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region.” She continued, “Developing our original ‘Great North East Brands’ initiative, which ran for a number of years, ‘Marketing Greats’ provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketing roles located in the North East.”
Like Tom Nightingale, who says that his role is “To develop and maintain a 5 year strategic plan for JDR and align and implement marketing plans that support the strategic direction of the company.” He continued, “This includes global responsibility for marketing planning, PR (press, editorial, advertising), events, digital and online communications, CRM and market research & analysis.” A pivotal role in raising the company profile and driving the business forward.
The 50 ‘North East Marketing Greats’ profiles can be found at www.cim.co.uk/NEmarketinggreats