It’s the dream of most larger-business owners to be able to build their business to the point of global accessibility. This helps them gain a wider pool of potential clients or customers and expand their operations to a wider variety of areas, increasing their profits tremendously. It’s not as easy as it sounds, but through this article, we’ll walk you through it step-by-step.
Step one: Make a plan
It sounds like an overly simple and basic first step, but it’s an important one. You don’t want to just jump into expanding your business into areas you’ve never been, trying to advertise to customers and in cultures you’ve never experienced and about which you know nothing without having some sort of plan to go by. Plan out which countries you want to expand to and the order in which you want to do it. Set reasonable timelines and goals for everything to realistically happen, plan out what products or services you would want to offer in each country, what sorts of buildings might be ideal for each country, and, most importantly, a realistic budget to complete your goals.
Step two: Translate your material
One of the most important steps in making your dream of global expansion a reality is translating all your important documents and materials. You will need to accurately translate contracts, press releases, invoices, descriptions of services offered, web content, ads, and much more. All of this content needs to be accurately translated by someone who can speak your target language fluently, otherwise your store seems unprofessional, potentially illegitimate, and stands out like a sore thumb without the content flowing well. It’s a bit risky to use computer translation software alone as the text never flows as well as you intended and there’s no one to check it over for you if that’s all you use. The leading translation agency can provide you with high quality translation services and SEO services at a reasonable price, maintaining the polished and professional reputation your business has amassed.
Step three: Make a marketing plan
You might think your first marketing plan will work just as well for your global business as it did for your local business, but that’s not always the case. This new pool of potential clients and customers, your new target audience, lives in a different culture with different habits, likes and dislikes, wants, and needs. What appeals to those in, say, the United States or the United Kingdom isn’t necessarily going to appeal to those in Thailand or Japan. It’s best to consult with someone who is better trained to know what will work to optimize your global sites effectively.
Once you’ve completed these steps, you’re ready to start looking into buildings, employees, and start consulting with important people that can help to make this happen. You should be sure that your web content is accurately translated and that the translation flows nicely, containing all the necessary information and SEO keywords. There are a number of advisors you can consult with to help you better achieve your goal.