In today’s competitive market, it is essential to make your business stand out. One of the simplest ways to do so is through the use of promotional products, which do not necessarily need to be expensive or time-consuming thanks to companies like Helloprint. The right promotional product will portray your brand perfectly and make sure that it stays at the forefront of your clients’ minds for a long time to come.
Improve recall of your brand with functional gifts
When building your company’s brand, every penny counts, which is why it is important to select the right gift for the right person or business and maximize the returns you receive from your marketing efforts.
According to a 2017 study by the PPAI (Promotional Products Association International), the top three reasons why a consumer keeps a promotional product that they have received are its functionality, entertainment and design.
If you are purchasing promotional products with the intention of building your brand and increasing sales, the last thing you want is for the recipients to simply put them in a drawer and forget all about them – or worse, get rid of them entirely. This means that for maximum effectiveness, they should certainly be useful, and if they can also be enjoyable to use and look great, the recipient could keep them for a long time, meaning the potential sales over the long term could be even higher.
For example, Helloprint, a leading player in the digital printing sector, supplies a range of useful products from diaries and calendars to USB sticks, power banks and a range of computer accessories. Coming in a range of design options, all their products are entirely customisable, meaning a wide choice of promotional products are available that will act as daily reminders of your business for years to come. To convert potential customers into customers, it is essential that they remember your brand.
Make sure the gift is as high-quality as your brand
For your clients to use your promotional products and remember your brand, it is only logical that you need to provide them with quality products that are going to last. After all, a poor-quality product that breaks or wears down, for example, an umbrella that bears your name and logo that flips inside-out at the slightest breeze will reflect poorly and could even damage your brand image.
You can solve this problem by ordering your promotional products from Helloprint, who place the utmost importance on their relationship with their clients and as a result, guarantee 100% satisfaction with their products.
Unusual gifts to make a lasting impression
Although most businesses or individuals would find gifts like notebooks and pens useful, some small businesses may find that gifts that are more specific to their target market may be even more effective, leading to even more sales.
For example, customers of a local mobile phone accessory and repair shop might recall the shop more often if they have touchscreen gloves, branded with the shop’s name and logo, so they can keep their hands warm in the cold winter months while still being able to use their gadgets.
Alternatively, a local gym might have more success by providing branded water bottles to show they care about their clients. As any of Helloprint’s promotional products can be totally customised, not to mention the fact that the order process is simple and fast, the possibilities for your small business are as wide as your imagination will allow.
Promotional products = increased brand loyalty
To summarise, it has been proven that customers who receive promotional products from a company are more likely to be loyal to that brand (see the PPAI report), and of course, increased loyalty to your brand is almost certain to result in increased sales. ThroughHelloprint´s promotional products, you can cheaply, quickly and easily find exactly the right product to represent your brand and ensure that it stays firmly in your customers’ minds for a long time to come.