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North East businesses will be the first to learn details of a new public art trail – and how they can help a leading charity – at a special event this week (10 July).

St Oswald’s Hospice, Regent Avenue, Gosforth, is launching its new Better Together Business Club at St James’ Park on 10 July.

Membership of the Club costs just £20 a month, with a sliding scale of benefits for those who hit fundraising targets – and the Hospice hopes sufficient funds will be raised to pay the equivalent annual salaries of two nurses.

And businesses which attend the launch will also be given a sneak preview of plans and how to be part of Elmer’s Great North Parade.

The 10-week long Parade, which will begin in August 2019, is the successor to the Hospice’s hugely successful Great North Snowdogs trail of 2016 and will feature sculptures of the popular children’s character at locations across Tyne and Wear.

“We very much hope as many businesses as possible will come along to the event,” said, Jane Hogan, Elmer’s Great North Parade Project Lead at St Oswald’s Hospice.

“We are hugely reliant on the support of the business community – their support enables us to keep the Hospice open and free to the people who need us.”

By joining the Better Together club, businesses receive a framed certificate, a banner for their website, a personalised email banner and their logo on the Hospice’s website.

They can then choose to move up from a member to a Champion, Hero, Superstar and All Star member by getting involved in Hospice events and campaigns and helping to raise funds to support hospice nurses.

The Better Together launch will take place from 3pm to 6pm on Tuesday 10 July at The Magpie Room at St James’ Park and there will be presentations from Northumbrian Water, Tyne and Wear Metro and Durham-based EMG Solicitors.

Businesses wishing to attend are asked to contact bettertogether@stoswaldsuk.org  or call 0191 246 9123.

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