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ONE of the country’s leading home and lifestyle trend agencies has recruited two new graduate trainees as part of its commitment to developing young talent.

Trend Bible, based in Newcastle, advises some of the biggest brands in the world and has seen its sales rise in the US since launching consultancy services there in 2016.

The company has always been committed to bringing on young talent. Its latest recruits, Rebekah Hutchinson, of Chilton, County Durham, and Owen Wright from Blyth, Northumberland, join the company as a Creative Studio Assistant and Trend Research Assistant respectively.

The agency sells its trend forecasting reports to major retailers and brands such as Target, Marks & Spencer and Lego, which informs their strategic, design and marketing decisions.

The company also carries out bespoke project work using unique methodologies to predict how consumers’ shopper and lifestyle behaviours will evolve up to ten years in the future.

Both of the new recruits completed internships at Trend Bible. Rebekah has a Masters in Fashion Textile Practice from the University of Huddersfield, while Owen joins following a year as Innovation Specialist at furniture manufacturer Godfrey Syrett. He studied Industrial and Product Design at Teesside University.

Joanna Feeley founded Trend Bible in 2011 and said the company had a strong track record for taking on interns and progressing them through the business.

“Our internship scheme is hugely important to us and I’m delighted to be able to build upon this by offering a paid graduate traineeship. I consider this to be pivotal to fuelling our talent pipeline as we grow the business,” she said.

“As the only future trend agency in the North of England, I believe we have a duty to show young people what kind of career opportunities there are in the North East. You don’t have to go to London to have a really strong, creative career these days. As a local employer, we’re delighted to support the talent of the future.”

The move has been made possible with funding from Northumbria and Sunderland universities in partnership with ERDF.

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