UK 28 November 2016 – AMG and Karol Marketing have entered into a new contract which will see the PR company oversee Vango’s significant investment in consumer PR, as the global outdoor brand seeks to strengthen its reach into mainstream media in 2017.
The new programme will see Karol Marketing represent all press relations within mainstream media and work alongside Vango’s new PR Co-ordinator Cameron Steel, who will handle specialist press in-house.
Karol Marketing’s brief will focus on developing Vango’s status as the UK’s leading camping brand through national and consumer lifestyle press, with Vango’s in-house team driving forward brand awareness within specialist outdoor titles and social media campaigns.
In representing Vango, Karol Marketing have been behind some the brand’s most creative campaigns including Vango’s collaboration with VisitScotland, the #viewfrommytent social media appeal and the “launching” of the first tent in space. This relationship is set to continue with Karol Marketing working hand-in-hand with Vango’s in-house team.
Derek Scott, AMG Marketing Director said, “We’ve worked with Karol Marketing for over a decade now and are looking forward to continuing our dynamic relationship. Karol Marketing’s ability to pitch creatively and present exciting media opportunities has always impressed us. Their knowledge of consumer PR will help us build an even stronger media presence together.”
Cameron Steel, Vango’s newly appointed Public Relations Co-ordinator will handle all specialist media relations with core outdoor press.
Cameron said: “I look forward to working with Karol Marketing. In streamlining our PR operations and with this great investment, we plan to create some fantastic opportunities ahead for the brand, across both core specialist and mainstream media press”
Stefan Lepkowski, Managing Director of Karol Marketing, said: “Aligned with Vango’s goals for 2017, we aim to deliver a number of strategic and attention-grabbing campaigns to increase Vango’s share of voice and boost brand awareness within wider consumer audiences. We are delighted to be working with Vango in executing the compelling campaigns we have up our sleeve.”