NEWCASTLE Racecourse has added to its commercial team as part of a drive to further bolster the new all-weather track racing schedule this spring.
Following a £12 million investment by Arena Racing Company (ARC) which will see the venue transformed with the introduction of a new all-weather track, the racecourse has made strategic staffing restructures and additional improvements to enhance the experience for all horsemen, racegoers and visitors.
Formerly the racecourse’s Commercial Executive, Sarah Thompson is back in the saddle as Head of Racing Sales in a newly created role that will see her responsible for hospitality and admission revenue as well as driving new business.
Sarah, who is originally from Darlington but lives in Gosforth, re-joins the 60 strong team at the Gosforth Park venue from her previous role as Sales and Marketing Consultant at Solutions Recruitment in Newcastle.
Commenting on the appointment, Sarah said: “I’m thrilled to return to Newcastle Racecourse at a time when positive changes are taking place on the ground as a result of the £12 million all-weather track investment.
“The new all-weather track is a major focus for me with the first raceday taking place on 17 May and I’m already involved in preparations for the Northumberland Plate Festival in June, which is one of our pinnacle fixtures and a highlight of the North East social calendar. I’m really looking forward to the exciting challenge ahead.
“Among some of the changes, we now have a packed racing schedule which has increased from 29 to 49 fixtures and it’s fantastic to see we can now offer something for everyone as hospitality ranges from £35 – £400 per person.”
Meanwhile, Lorna Beckett from Cramlington, has been promoted to Events Sales Executive from her previous role as Customer Services Executive.
The role will see Lorna responsible for maximising sale opportunities, preparing contracts for new business and acting as first point of contact for event organisers.
Lorna said: “Having been employed by the racecourse for over a year, stepping into the role of Events Sales Executive was a natural progression and something I was really keen to take on. I’m enjoying the extra responsibility that the role entails and look forward to building on my expertise in the lead up to the exciting racing schedule ahead. The team here is fantastic and I’m delighted to be able to progress the next stage of my career.”
David Williamson, executive director at Newcastle Racecourse, said: “Before the new track and facilities are unveiled this spring, a strategic restructure was necessary to ensure we had the best possible team on the ground to lead the racing schedule and both Sarah and Lorna’s roles are vital in the coming months.
“It’s a very exciting time for Newcastle Racecourse which with ARC’s significant investment and Sarah and Lorna’s new roles, has a very bright future.”
For more information on racedays and events at Newcastle Racecourse call 0191 236 2020 or go to www.newcastle-racecourse.co.uk.