Following on from the launch of its 50 North East Marketing Greats earlier in the year, the Chartered Institute of Marketing (CIM) invites you to meet Louise Bradford, who set up Creo Communications in the region in 2014.
The initiative aims to develop and retain marketing talent in the North East region. Diane Earles, Network Manager for CIM, explains “‘Through the ‘Marketing Greats’ we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing.
“Each ‘Marketing Great’ is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region.”
She continued, “Developing our original ‘Great North East Brands’ initiative, which ran for a number of years, ‘Marketing Greats’ provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketers located in the North East.”
Like Louise Bradford, who grew up in Sunderland attending both college and university there before working for a two well-known North East PR agencies before branching out on her own. Louise said, “Working for other people and a short stint as a freelance practitioner gave me lots of ideas about what kind of business I would like to run; the things I liked and the things I didn’t. Setting up Creo was a chance to reimagine what an agency should be like and do it my way.”
Creo is a fresh and dynamic marketing and communications agency, that works with local, regional and national clients, to help them create, nurture and grow their reputation with business and consumer audiences.
The 50 ‘North East Marketing Greats’ profiles can be found at www.cim.co.uk/NEmarketinggreats