There is no doubt that there has been a huge increase in the number of mobile apps over the past decade. In fact according to reliable figures the growth percentages could be to the tune of 200 to 250% over the past two or three years and around 50 to 60% on an annualized basis over the past one decade. What is the reason for the sudden spurt in demand for mobile-based apps or smartphone apps as they are called? Let us try and find answers for the same over the next few lines. First and foremost, the use of smartphones has increased quite significantly over the past few years and the last decade in particular. Stay in touch with family and friends around the world with the New free International calling app Miami FL! The SIN PIN App keeps you connected to those you care about around the world!
One of the mobile app development in Edinburgh suggested that the number of smartphone users in the world would be around 2.3 billion, and this certainly is a staggering figure, and it is going up quite a bit. Secondly, as the conveniences which smartphones offer are too obvious to be ignored. They are much more than just communicating tools. They help people to listen to music, watch videos, films, listen to news and also most importantly use them for buying and selling products and services. This is what we will be focusing on, and this will perhaps give an answer to the huge growth in mobile apps. They are often referred to as order anything app, and they have well and truly transformed the lives and lifestyles of millions of people across the world. Here are some benefits and also disadvantages as far as these smartphones are concerned.
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They Help To Save Time
These applications help a lot in saving time both for the customers and also for the businesses. Customers can save time because they need not walk down to the brick and mortar stores every time they need to buy groceries, cosmetics, provisions, fruits and vegetables and also food items including ready to eat meals and snacks. Business houses can save time because they can handle a mobile site development for an easy user experience for a number of customers just by making use of the delivery service apps. It will not take more than a few minutes to place the order and just by having a small, dedicated and efficient team; they can process the orders and have it delivered to the customers. As far as food items are concerned, it can be delivered to the customers within the catchment areas, but other items can be sent by courier even if the customers are situated some distance away, and it could even be hundreds of miles.
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They Help Save Money
Both the customers and the business houses may end up saving money on these apps because of some obvious reasons. The cost of products and services online are always cheaper when compared to brick and mortar services.
Hence, it could mean big savings for customers who are regular in their buying habits. Secondly, as far as businesses are concerned, they can cut down on infrastructure that would be required for a brick and mortar outlet and the savings so made could be passed on to the customers. This certainly would be a win-win situation both for the customers and also for the business houses.
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It Could Help In Brand Building
Business houses could help in the better brand building because whenever the customers open the app, they would be able to have a look at the various products and services offered and also view the logo and other such branding details and information. When this becomes a regular habit, it could help in the branding registered in the subconscious minds of the customers.
The Disadvantages
There are also some disadvantages as far as these apps are concerned. First and foremost statistics have proven that 26% of apps are used only once after being downloaded. Further, only 30% of the apps are used once within 30 days of being downloaded. 80 to 90% of all downloaded apps are eventually deleted. App users make use of the features only after some time and effort. 44% of the app users do not make any purchases unless they have interacted with the app at least ten times. Hence there is a need for regular education and persuasion of the customers without which the apps may die a premature death or even a slow death over a period.
Too much information landing on the customer’s smartphones through such information could lead to boredom and lead to uninstalling of the app.