WhiteWash Laboratories, founded by childhood friends Tom Riley, Matthew Lloyd and Chris McPhillips, is supporting PINKLondon 2015, the celebrity-filled bash held in the capital every year to launch Breast Cancer Awareness Month.
The firm is sending 400 limited edition pink toothbrushes to organisers at The Pink Ribbon Foundation, to be included in coveted goodie bags handed out to guests on party night, as well as providing raffle prizes.
Taking place at the iconic Playboy Club on London’s Old Park Lane in Mayfair on September 29, this year’s event will showcase internationally acclaimed artist Filippo ioco’s spectacular body-painting photo prints and fine art, plus body-painted models on the catwalk.
Money raised through artwork sales, raffle prizes including electric pink toothbrushes from WhiteWash, and donations will all go directly to the Pink Ribbon Foundation to help those affected by breast cancer as well as funding research into the disease.
WhiteWash managing director Tom Riley said: “We’re absolutely delighted to be supporting PinkLondon 2015 for a second year.
“Our charity fundraising is already incredibly important to us as a business and to be part of an event raising money for such a deserving course is fantastic.
“While many firms launch special edition products in different colours, we wanted ours to really mean something. With every sale of one of our pink electric or manual brushes, we make a donation to The Pink Ribbon Foundation, and every time someone purchases one of our black toothbrushes, we donate to Prostate Cancer UK.
“Everyone, including ourselves, has been directly affected by cancer or knows someone who has, so it seemed only fitting to choose two charities which raise funds for women and men suffering from the disease, along with providing money for vital research.
“We hope the pink toothbrushes in the PINKLondon 2015 goodie bags will help raise money and awareness as well as taking pride of place in celebrities’ bathrooms.”
Whitewash Laboratories also runs A Brush for a Brush campaign, which donates one toothbrush for every brush it sells, to needy children in the UK and internationally. It means those buying a pink or black brush donate both a brush and to a cancer charity.
A spokesperson for The Pink Ribbon Foundation said: “PINK London is always a fantastic night and we’re very grateful to all of our supporters, including WhiteWash Laboratories, for helping to make it happen.”