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An international tourism business which operates from Newcastle has appointed a new member of staff as demand grows for its services.


Northern Secrets, which provides tailor-made tours around Northern England for international visitors is expanding its services as more tourists head to the UK. Founder and managing director, Alex Jacobs, already works with partners across the region including tour guides, transport companies, destination agencies and tourism bodies as well as attractions and is now employing Kristina to help expand the business.

Figures recently released by Visit Britain show that July this year was the highest month ever for inbound tourism to the UK with 3.8 million visits, up 2% percent on the same month last year. Inbound tourism is worth more than £26 billion to the UK economy.

Kristina Stubig, 22, is from a small town near Hanover in Germany. She will be working with the award-winning tour operator and guide Alex Jacobs until February 2017 on a six-month internship.

Managing directors of Northern Secrets, Alex is bilingual and has lived and worked in both Germany and the UK but it is his passion for this region, North East England that drives his business.

“Tourism makes an enormous contribution to our economy and in our own small way, we are very proud to support the industry here in this region. It’s great to have Kristina on board as we develop the business. She is keen to learn and develop her own skills and as well as gaining experience in business and tourism we will hopefully also create a new ambassador for the region when she returns to Germany.”

Kristina, who is fluent in English as the language is taught in all German schools, has previously studied in Devon and London but knew nothing about this region apart from football and beer. However after completely recently completing further study at the International House has chosen to base herself in  North East England, to gain valuable work experience and business language skills whilst learning about the tourism industry from Alex.

Alex won a coveted award at this year’s Group Travel Awards for his inbound tourism work as Northern Secrets. Managing director and founder Alex Jacobs was also the youngest person in the UK to gain the Blue Badge, the UK’s highest guiding qualification for tourism professionals, before starting out at as a guide and a tourist guide provider.

“I am really looking forward to learning from Alex and other tourism professionals and business partners in the region. My own language skills will be very useful to the business when dealing with overseas customers but I’m also looking to development my use of English in a business environment. It’s been great getting out and about in the North East and I’ve already been to so many places that I’d never heard of and I’ll be using that experience to help plan new tours for visitors.”

Kristina had completed a three-year apprenticeship in Leipzig and trained as an events manager before heading to the UK.

“At the moment I don’t know what will happen after my internship is complete, as following the EU referendum the future is unclear for me as to whether I will be able to stay and work in the UK. However, I am making the most of this great opportunity and hopefully, I can help Northern Secrets in their work to bring more international visitors to North East England.”

The travel company who specialise in bringing people to the region relocated to the prestigious new offices at Hoults Yard in Newcastle last year after starting his business up at home.

Alex Jacobs is a qualified Blue Badge Guide and has been bringing trips and tours to North East England from Europe since 2008. Established in 2008 Northern Secrets is a small tour company based in Newcastle that specialises in trips and tours to Northern Britain. Bringing over 7000 people to the region every year it provides quality bespoke group holidays. It aims to not only bring people to the region but to let them really experience the north east.

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