Karol Marketing, one of the North-East’s highest award-winning PR agencies, has been appointed by Treehouse, the UK-based distributor of equestrian brands Helite® and AeroChill® to handle its UK media relations for the launch of their technological new products.
The appointment comes at an exciting time for Karol Marketing. Following 24 years in the industry and known for representing a portfolio of sports, outdoor, fashion and business clients, this appointment sees the expansion of their specialist equestrian division headed up by Account Director Chrissie Beatty.
Treehouse, who are renowned for distributing some of the world’s most reputable brands, have recently secured the exclusive UK distribution of AeroChill® – evaporative cooling boots – in addition to, Helite® the inflatable airbag brand, whose technology was used by 12 nations during the 2012 Olympic Games.
AeroChill® – A world first in evaporative cooling fabric technology, has recently been awarded the BETA International Innovation Award and features HyperKewl™; the non-toxic, super-absorbent, polymer fibre, which is often used to regulate temperatures for Formula 1 drivers and Military Special Forces. The technical features of the AeroChill® boots allow for exceptionally long periods of cooling.
Founder and Director of Treehouse Theresa Morris said: “We are true equestrian enthusiasts and are proud to have worked closely with some of the best brands and riders in the industry.
Theresa continues: “When it came to appointing Karol, it was their strength in understanding the equestrian market, their passion for our products, knowledge and established relationships with the media that really stood out. We are delighted to have Karol on board to support our media relations as we both share a common outlook on performance, execution and results.”
Karol Marketing’s impressive client base includes specialist consumer lifestyle brands Vango, Asolo, Bergans of Norway and Powertraveller. Their equestrian team is headed up by Account Director Chrissie Beatty, who has over 10 years of experience in representing equestrian brands and will bring her wealth of knowledge and experience to Treehouse.
Stefan Lepkowski, Managing Director of Karol Marketing, commented: “We are delighted to have been appointed to represent Treehouse. This partnership creates a fantastic opportunity for us to achieve great things for their brands.”
Karol Marketing, which next year celebrates its 25th birthday, is the most awarded public relations and marketing agency in the North East, and has won the Chartered Institute of Public Relations’ PR Consultancy Team of the Year Award five times.