Visitor attractions from across Durham are getting on board to help showcase the county’s tourism offer for 2017.
The latest edition of the Durham Pocket Guide, produced by Visit County Durham, has a readership of over 500,000, with the free 66-page booklet distributed through over 600 outlets across the county, North Yorkshire, Cumbria, Newcastle and Northumberland.
The guide, which helps to generate millions of pounds in extra spending, encourages users to visit attractions and locations they hadn’t planned on seeing.
Most recent survey results show that £7 million of additional spending was generated as a result of the Durham Pocket Guide. This represents an increase of 11.7% on 2011 figures.
Survey results also show 92% of respondents visited attractions that they had not planned to as a result of the guide, 89% visited areas of the county they had not planned to, and 71% spent more time in the county – proving the guide to be a vital tool in maximising visitor spend.
With dedicated sections on Durham City, the Durham Dales, the Vale of Durham and Durham Coast, the guide is packed with attractions, activities, shopping and events, and also contains useful information for visitors including maps and special offers.
Michelle Gorman, Managing Director of Visit County Durham, said: “The Durham Pocket Guide is an essential companion for visitors. As well as shining a spotlight on the fantastic experiences Durham has to offer, research has demonstrated the significant contribution it makes to the visitor economy by encouraging those visitors to stay longer and spend more.”
Sally Dixon, Beamish Museum’s Assistant Director – Partnerships and Communications, said: “The Visit County Durham Pocket Guide offers great value for money. It is an important part of Beamish’s overall marketing mix, which has supported the museum to achieve record-breaking visitor numbers, with over 750,000 visitors in 2016.”
The guide is free to download from the thisisdurham.com website.