Following on from CIM’s launch of 50 North East Marketing Greats, they invite you to meet Lyndsey Hutchinson, who has recently joined leading pharmaceutical contract development and manufacturing organisation, Aesica, named after a Roman fort based in Northumberland because of its North East heritage.

The initiative aims to develop and retain marketing talent in the North East region.  Diane Earles, Network Manager for CIM, explains “‘North East Marketing Greats’ are marketing figureheads from some of the biggest brands in the region and industry sectors that are driving the Northern Powerhouse economy.  Through the ‘Marketing Greats’ we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing.  Each ‘Marketing Great’ is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region.”  She continued, “Developing our original ‘Great North East Brands’ initiative, which ran for a number of years, ‘Marketing Greats’ provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketing roles located in the North East.”

Like Lyndsey Hutchinson, Group Marketing Manager at Aesica, who started her working life at 16 as an apprentice at a marketing agency and has had a number of roles with companies including Sage and Fila during her career.  Lyndsey has mentored people who wanted to get into marketing or who were new to the field.  She says, “Sometimes new marketers are the ones who inspire, as they often bring fresh and unrestrained ideas.”   Lyndsey’s words of wisdom for new marketers are that, “There is no such thing as a stupid question. The only way you can learn is to ask, so always get more information or clarity if you need it. Even if you’re in a room full of people, you’ll probably find others are glad you asked!”

The 50 ‘North East Marketing Greats’ profiles can be found at www.cim.co.uk/NEmarketinggreats