In today’s world, if your business isn’t operating online then you will quickly be left behind. The digital transformation of businesses across the world has meant that everyone can buy everything they need in just a few clicks. What’s more, businesses that are successful online often attract new customers every month, widening their reach through the right strategies to increase sales and revenue.

Launching a successful website can take a number of steps to make sure it operates in the right way and attracts the right customers. SLG offer some advice on the steps you need to take if you’re hoping to experience success online.

1. The design of your website

Firstly, the overall look of your website is so important when it comes to launching your business online. Everything from your logo to the brand colours can make a great first impression, or leave your customers feeling underwhelmed. 

Making sure your website is visually appealing is important. Choose the right font style, colours and layout of each page carefully, making sure it is professional and consistent from page to page. Don’t forget to include images, animations or videos to catch the user’s eye and break up any text effectively.

2. User experience

User experience refers to how a user interacts with your website. In other words, how would a customer perceive your website in terms of its efficiency and ease of use? A website should be easy and intuitive to navigate around, with customers being able to reach the page they need and back to the homepage with no trouble.

UX should also take into consideration how easy it is to find contact information, or how easy the checkout process is. The more complicated your website is to use, the more likely customers will simply click off and look somewhere else. 

3. SEO

Making sure your website can be found online is key. After all, there is little point having a website if no one visits it! Optimising your website for search engines is crucial for increasing traffic to your site, as well as increasing exposure of your brand online.

Having an SEO strategy can put your online business in front of customers who are looking for your services or products, through a number of different tactics that cover both on and off-page. It’s important to remember that SEO is something you should continue to maintain and update, and isn’t just a one-off!

4. Marketing

As well as SEO, there are other forms of marketing that can help to bring awareness to your website and online business. Email marketing can be particularly helpful in contacting customers who might have previously engaged with your business in some way, or those who have signed up to learn more about you. 

Similarly, social media marketing can help to spread the word further when it comes to what you do, allowing you to send a consistent message across different platforms to reach your target audience. Launching a website can be a challenge, but the more exposure you can generate the better.

Depending on your business type, you might want to try your hand at influencer marketing. This can be a way of spreading the word and having someone with a large following promote your business.

5. Website security

To make sure your website remains successful into the future, consider the necessary measures to ensure your website is secure. This can protect your online business from cyberattacks and make sure your reputation remains credible. 

There are a number of steps you can take to achieve this, such as using HTTPS, keeping your software updated and even using tools to monitor your security.