North East Connected

Audi goes proudly into the wilderness: Audi presents Wilderness as the first-ever headline partner

Audi is thrilled to announce its headline partnership with Wilderness, an extraordinary four-day extravaganza in the idyllic landscape of Cornbury Park, near Oxford. A first for both, there is a natural meeting of minds between Wilderness and Audi, who share a belief that experience is everything and are mutually passionate about electrifying the future.

The relationship between Audi and Wilderness marks a perfect match – both are renowned for being design-led, forward-thinking and innovative, a distinction that sets this partnership apart. Following a shared ethos of a timeless design language, Audi and Wilderness will work to bring the ‘Vorsprung durch Technik’ magic seamlessly to the field.

For the first time at Wilderness, Audi is to offer festival goers the opportunity to visit the Audi Lounge, which will include bespoke cocktails created by Audi ambassador and Michelin-starred chef Rohit Ghai, alongside many Audi surprises. Chef Ghai will also design a special menu for the Audi Kitchen, serving lunch and dinner for guests.

Bespoke Audi presents Wilderness tickets will include an exclusive package designed to give guests a specially curated Audi experience at the festival. Stay tuned for details.

Building on the success of the 2022 Audi Wonder Parade, this year’s performance will be a dynamic and changing experience over three days (2-4 August 2024), starring an all-electric Audi.

The collaboration between Wilderness and Audi grew out of the brand’s exclusive car partnership of the 2022 festival, which included the first iteration of the glamorous Wonder Parade. The partnership was such a success that both Audi and Wilderness were keen to expand their collaboration for 2024.

Andrew Doyle, Managing Director of Audi UK, says: “We are always looking for great partners that share our design focussed, progressive approach to immersive customer experiences. Wilderness has created such a unique environment. We were thrilled to experience it in 2022, and now are excited to become even more involved in 2024. Audi presents Wilderness, through carefully curated escapism, magical moments and a feast of fun, offers something truly unique and is a festival unlike any other. We look forward to Audi being present on the field in August.”

“As the first headline partner in Wilderness Festival’s history, it’s a very special moment to welcome Audi into the Wilderness family,” said Rory Bett, CEO MAMA Festivals & VIP Nation. “Nurturing and inspiring creativity is at the heart of both of our brands and we can’t think of a better partner to join us on taking the festival to new heights. We look forward to setting an incredible course with Audi this August.”

Audi makes the perfect innovative, inspiring and forward-thinking partner for the 13th edition of Wilderness, which unleashes stellar artists from around the globe to perform amidst a magical nature reserve. The progressive multi-arts programme delivers something for everyone, gathering artists, musicians and creatives from every discipline; institutions and collectives at the top of their game, Michelin-starred chefs, performers, professors and practitioners. Notable acts already confirmed include soulful singer-songwriter Michael Kiwanuka, disco doyenne Jessie Ware, dance legends Faithless, and national treasure comedian Bill Bailey, amongst hundreds more offerings.

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