Middlesbrough Football Club is signing up to the ‘healthy settings’ scheme, which works within organisations to improve the health and wellbeing of their staff and service users.
And as well as targeting Middlesbrough FC employees, the scheme will be rolled out to Boro fans across the region, and all visitors to the club’s facilities.
Developed by Public Health at Middlesbrough Council, the initiative works by identifying the specific health needs within a setting; and implementing lasting health improvement and population behaviour change.
In this instance, the findings of Extra Life will be used to shape the objectives of future health projects implemented by MFC Foundation, the official charitable arm of Middlesbrough FC, in their work with Boro fans, as well as encouraging both club and Foundation staff to lead healthier lives.
Extra Life was launched in 2014, and has already benefited in excess of 10,000 people, through organisations including Teesside University, Middlesbrough Council, South Tees Hospitals NHS Foundation Trust and Middlesbrough College.
Middlesbrough suffers from poor health outcomes and a high number of people dying early from preventable illnesses. Factors including smoking, poor diet and a lack of physical activity all contribute to this, and the club are keen to target and work to meet these needs
The most recent research suggests an estimated 131 million days are lost to sickness absence each year in the UK, while up to 50% of health and wellbeing is thought to be determined by social factors and the environment in which people live and work. This in turn has an impact on productivity, a major stumbling block for rebuilding the economy locally and nationally.
It is hoped that by working collectively, Extra Life can reach high numbers of people in Middlesbrough and in turn, help address local health needs through targeted support.
To establish the specific health needs of Middlesbrough FC and its supporters, the club will be working with MFC Foundation to send out surveys in May, with the aim to implement new projects in the 2016/2017 season.
For more information about Extra Life, please visit www.extralifesettings.co.uk
Michael James, Middlesbrough FC’s Chief Financial Officer, said: “Middlesbrough Football Club is committed to improving the health of people on Teesside, from our own staff to the wider community of Boro fans. We’re delighted to join the Extra Life drive, which provides an invaluable opportunity to tailor our efforts and make significant strides together with our supporters.”
Helena Bowman, Head of MFC Foundation, said: “MFC Foundation already delivers strong health projects in our community, but Extra Life will enable us to shape what we are doing around the needs of the Boro fans. We believe this project will help us to provide the most meaningful and impactful campaigns, where they are most needed.”
Sue Perkin, Middlesbrough Council’s Head of Public Health, said: “Extra Life is all about harnessing the resources, insight and expertise of some of our biggest institutions for the benefit of the town as a whole. Middlesbrough continues to make significant progress in a number of areas, but there are undoubtedly challenges which must be overcome if we are to see real long-term benefits.”