We are living in a ‘Golden Age’ of television, according to Brits.
A study into the quality of TV through the decades has revealed 54 per cent of avid telly viewers believe it has never been a better time to have square eyes.
Forty-seven per cent even went as far as to say the quality of TV shows broadcast in the last five years are of the highest quality they have ever been.
For 42 per cent of viewers the leap in technology means special effects look more realistic and spectacular than ever before.
And the poll of 2,000 TV fans found 37 per cent are drawn to the box more than ever thanks to improved picture quality and 4K ultra high definition – which is four times the quality of HD.
A third also believe the improvement is down to better writers and A-list acting talent getting involved in small screen projects.
David Bouchier, chief digital entertainment officer of Virgin Media, which commissioned the research to celebrate the launch of the new Virgin TV Ultra HD channel on Monday, said: “We’re spoilt with an amazing choice of top telly shows from the likes of Breaking Bad, Blue Planet, The Walking Dead, and up to today’s Bodyguard – we’re truly enjoying a ‘Golden Age’ of television.
“Viewers have never had it better with the best TV shows being available in the best picture quality – 4K ultra high definition. It really is the next best thing to being there.”
Despite TV looking better than ever, the 80s was named the decade which produced the best comedy shows and sitcoms, with shows such as Only Fools and Horses, Blackadder and The Young Ones making their debut.
But this decade has produced the greatest drama shows on TV, such as Game of Thrones, Line of Duty and Stranger Things, according to the survey conducted via OnePoll.com.
As a result, a quarter have upgraded their television set-up so they could watch their favourite shows in the best possible quality.
In fact, one in four Brits say it now ‘annoys’ them when they’re forced to watch something in standard definition, and 44 per cent would consider themselves a ‘telly addict’.
Virgin TV Ultra HD is the UK’s first dedicated 4K ultra high definition entertainment channel and launches on Monday 17 September on channel 999 at 8.15pm.
ICONIC TV MOMENTS BRITS WANT TO SEE IN 4K ULTRA HD
1. The moon landing, 1969
2. Del Boy falls through the bar, Only Fools and Horses, 1989
3. England victory at 1966 World Cup final, 1966
4. David Attenborough’s gorilla encounter, Life on Earth, 1979
5. ‘Fork Handles’, The Two Ronnies, 1976
6. Basil hits his car with a branch, Fawlty Towers, 1975
7. The Queen’s coronation, 1953
8. ‘Don’t mention the war’, Fawlty Towers, 1975
9. Opening Ceremony at the London 2012 Olympics, 2012
10. Morecambe and Wise Christmas Special, 1976
11. Blackadder Goes Forth finale, 1989
12. Fall of the Berlin Wall news coverage, 1989
13. David Bowie’s appearance on Top of the Pops as Ziggy Stardust singing ‘Starman’, 1972
14. Princess Diana’s funeral, 1997
15. Monty Python’s ministry of silly walks, 1970
16. The wedding of Charles and Diana, 1981
17. Nelson Mandela being released from prison, 1990
18. Dirty Den hands Angie divorce papers on Christmas Day, EastEnders, 1986
19. Susan Boyle’s performance, Britain’s Got Talent, 2009
20. Who shot J.R?, Dallas, 1980
Find out more information about Virgin TV Ultra HD here: www.virginmedia.com/uhd