Proposals to restrict letting board advertisements in Durham City will be heard by Durham County Council’s Cabinet next week.
The plans would require advertisers to submit an application to the council for consent if they wished to erect letting boards within the Durham City Conservation Area.
The power to implement such proposals lie with the Secretary of State for Housing, Communities and Local Government.
Therefore, Cabinet will be asked to agree to the council making a formal proposal to Sajid Javid MP.
Cllr Carl Marshall, Durham County Council’s Cabinet member for economic regeneration, said: “We have received significant representation from members of the public and businesses regarding the visual and environmental impact of letting boards on the historic heart of Durham City.
“We previously implemented a voluntary code for advertisers, which asked letting agents and landlords to control the display of letting boards and limit them to one per street.
“However, it’s becoming increasingly clear that this approach is no longer working, and therefore we feel a more formal approach is needed.
“This was supported when we consulted on the issue last year.
“These new control powers would improve the visual amenity of the area, particularly within the Durham City Conservation Area, and would further our ambitions for an altogether better Durham.”