North East Connected

The changing face of recruitment: Edward Reed launches new branding

Newcastle-based management recruitment specialist Edward Reed Recruitment has undergone a complete rebranding exercise, launching a new logo and website design to support its evolution from start-up to a leading North East recruitment consultancy.

Founded in 2015, Edward Reed has fast become a key player in the region’s recruitment sector, working with a range of private and third sector clients including botanical drinks manufacturer, Fentimans and charitable organisation, Age UK Northumberland to place candidates in management roles.

The new modernised branding reflects the firm’s strong position in the recruitment market. With bold, clean lines and iconic North East imagery used throughout the company website, the new look and feel of Edward Reed is one of grown-up sophistication.

Managing director at Edward Reed Recruitment, Chris Stappard, said:

“The business has grown beyond all recognition in the last two years and we wanted to update our branding to reflect that.

“The rebrand has enabled us to maintain the professional values that Edward Reed has become synonymous with, while at the same time, developing a modern identity that portrays the right message about the business.

“We’ve had some great feedback from clients and candidates about our new look and on the whole, we’re really pleased with it.”

Edward Reed worked exclusively with fellow Newcastle-based firm, Orange Doodle, to develop the new branding which was then rolled out across Edward Reed’s website by Powerhouse Software.

“Our website is a valuable recruitment tool in itself and is often one of the first places that candidates go to when they are actively seeking a new role,” Chris added.

“As recruitment moves further towards becoming reliant on technology, we will continue to develop our website to ensure that we are meeting the needs of our clients and candidates.”

Edward Reed prides itself on its personal, flexible approach to recruitment, where staff take the time to understand clients’ and candidates’ needs in order to make perfect placements.

Specialising in permanent recruitment for mid to senior level management roles across the finance, sales and marketing, HR, operations and IT sectors, Edward Reed operates across a wide variety of industry sectors within the North East.

For more information, or to find out how Edward Reed could help you make your next career move, visit:

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