- CHERY ‘Love at First Drive’ event invites drivers to find their perfect SUV match at their local participating retailer and take home instant treats*
- Rewards include a CHERY Panda soft toy*, £480 in Uber Eats vouchers* with vehicle purchase, and exclusive event-only offers*
- The CHERY TIGGO three car line-up starts from just £24,995 OTR**
- All models supported by a growing UK network of 60 retail partners, comprehensive aftersales care and a 7-year/100,000-mile warranty and RAC roadside assistance
- Sign up for the event here – it runs from 20-27 February
London, 18 February 2026
Starting this week, CHERY UK is inviting drivers across the country to fall head over heels with their perfect SUV at the ‘Love at First Drive’ event. From 20-27 February, CHERY retailers will open their doors for a little automotive matchmaking.
Drivers will have the chance to meet the CHERY TIGGO lineup and discover their perfect match. The journey will start with the five-seater TIGGO 7, a practical, stylish, and ever-reliable companion – ideal for school runs, weekend adventures, and everyday life.
Next up, the seven-seater TIGGO 8: spacious, dependable, and designed for busy families who need room for children, friends, prams, and luggage without compromising on style.
Both the TIGGO 7 and TIGGO 8 are available with two powertrain options: a pure petrol engine or the plug-in CHERY Super Hybrid System (CSH), offering impressive range, low emissions and enhanced economy.
Meanwhile, for those who want premium comfort and advanced technology, the flagship, seven-seater CHERY TIGGO 9 Super Hybrid is confident, refined, and designed for families who want it all – style, space, and peace of mind.
During the ‘Love at First Drive’ event, there are instant rewards available. Just for booking and attending the event, guests will take home a CHERY Panda soft toy*. If their test drive leads to a new CHERY TIGGO purchase, they’ll also receive £480 in Uber Eats vouchers* to enjoy a year of cosy nights in. There will also be some surprises in store with exclusive event-only discounts, too*.
Farrell Hsu, Country Director at CHERY UK, said: “Our ‘Love at First Drive’ retailer activation is playful, fun, and full of treats. Whether you’re looking for practicality, space, or premium comfort, there’s a CHERY TIGGO waiting for you at a retailer near you.”
Drivers are invited to reserve their space at their local CHERY retailer using this web page, and discover why falling in love with a car has never been this much fun.
The CHERY TIGGO 7 and CHERY TIGGO 8 are priced from £24,995 OTR** and £28,545 OTR** respectively. The CHERY TIGGO 9, offered in one comprehensively equipped flagship specification, is priced from £43,105 OTR**, with premium paint as the only optional extra. All models have a 7-year/100,000-mile vehicle warranty, 8-year/100,000-mile battery warranty, and RAC roadside assistance for the first year, subject to annual servicing.
* For full terms and conditions, see the website for more details
** All prices correct at time of writing, February 2026