North East Connected


ONE of the North East’s leading fashion influencers has been handpicked by a major clothing retailer to front a national campaign.

Through her blog, WhatLauraLoves, South Shields-based Laura Ferry is an advocate for body confidence among plus size women.

And now she has teamed up with fashion brand Curvissa – which caters for sizes 14 to 32 – to curate her own holiday capsule collection.

Laura, 30, has been chosen to front Curvissa’s Summer of Yes campaign following a successful collaboration last year titled WhatLauraLovesxCurvissa, with the aim of inspiring all women to embrace body positivity.

Her collection, which is available exclusively from Curvissa, includes everything from clothing and swimwear to shoes and accessories – curated to be mixed and matched to create a variety of versatile holiday outfits.

“My holiday collection of plus size clothes and accessories is for the woman who wants to say “yes” to building her body confidence, “yes” to loving herself and “yes” to new experiences,” said Laura.

“I spent years missing out on amazing summer opportunities until I found my positivity.  Now I live my life full of body confidence and self-belief.

“I’m just as worthy of feeling the sun on my skin and making the most of everyday as anyone else.

“And, through #CurvissaSummerOfYes, I want to inspire other plus size women to feel empowered in their summer wardrobe so that they can spend less time feeling self-conscious about what they’re wearing and more time making memories.”

Laura’s full collection can be viewed via Instagram @WhatLauraLoves and at

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