Durham entrepreneurs Liam Sherriff and Craig Newbigin, who last year secured investment offers of £100,000 during an appearance on BBC2’s ‘Dragons Den’, are powering into 2018 with a refreshed brand, new products and a Crowdcube campaign that should see them raise a further £250,000.
‘Crowdcube is one of the simplest and most respected crowd funding platforms out there’ says Natural Nutrients Managing Director Liam Sherriff. ‘It allows us to offer existing customers the chance to invest in a brand they already love, and for us to reach out to business angels and investors looking for an exciting, ethical investment opportunity in fast-growing market’.
Natural Nutrients, which is based on the Drum Industrial Estate in Chester-Le-Street, provides customers with “clean” and natural alternatives to existing sports nutrition and health products. The company also provides free online nutrition advice from Nutritionists, to help improve their customers’ health and wellbeing.
Natural Nutrients already have listings with several high-profile outlets in the region like Fenwick Newcastle, Ramside Hall Spa, and soon Durham County Council leisure facilities. The company plans to use the investment to support additional launches with online nutrition giants Musclefood and Holland and Barrett – the largest health food retailer in Europe. They also plan to invest into new products and recruit 2 new members of staff as they plan to drive into other new markets, including export.
Liam continued ‘We have a range of products that knowledgeable consumers love, and that can offer quantifiable benefits and more unique selling points over competing products in the marketplace. Our big plans are retail, but we will also use the funding to grow direct sales via our website and to build relationships with more specialist gyms and CrossFit facilities throughout 2018. We have also identified mainland Europe as a key market opportunity and have secured Department for International Trade funding to help us get there.’
Investors can choose from packages that start from as little as ten pounds, right through to five figure packages aimed at sophisticated investors looking to get involved in Natural Nutrient’s future growth. Those interested can visit Natural Nutrients’ own website for more information or go directly to the private Crowd Cube pitch page;
Liam and Craig are also happy to talk to potential investors personally, with Business Development Director Craig saying ‘We’re still very hands on as directors. Some of our biggest investors are customers we know personally, who buy into the passion and enthusiasm we have for the products. As we grow we don’t want to lose touch with our customers so allowing them to invest and support our growth is a fantastic way of maintaining this relationship. We live and breathe our products and philosophy every day, and we’re looking to connect with a like-minded investors and consumers who share the same passion.’