Visit County Durham hosted a dazzling celebration event for Durham Place of Light, the exciting new place brand, at Durham Cathedral last night.

The celebratory evening saw over 100 business leaders, stakeholders and industry partners gather for the high-profile event to find out more about some of the great stories that make Durham shine.

Guests left illuminated after hearing how light connects the county on so many levels – from science, art and technology to business, tourism, and the beauty of Durham’s breathtaking landscapes.

The Dean of Durham, The Very Reverend Andrew Tremlett, welcomed guests to Durham Cathedral and Cllr Simon Henig, leader of Durham County Council, told the story of Durham and its relationship with light and showcased the stunning Durham Place of Light film.

A ‘Trail of Light’ around the Cathedral Cloister featured some of the county’s stories of light, from inventive businesses such as Thorn and PolyPhotonix to Durham University’s Institute for Computational Cosmology and Lumiere Durham. Please see below for the full list of partners and their involvement.

One of the ambassadors for the new brand is Richard Kirk, chief executive of PolyPhotonix in Sedgefield, which develops light therapy treatments for macular eye disease as well as other medical conditions. The company manufactures a phototherapy eye mask that independent health economists working with the NHS estimate could save in excess of £1 billion a year on adoption.

Richard said: “Light is our business so we are delighted to support the new brand, which shines a light on the county as a great destination for business as well as to visit. Durham is an amazing county and has lots to offer industry. I would encourage other organisations to become ambassadors for the county and to help raise the profile nationally and internationally.”

Durham Place of Light aims to change perceptions of the county and highlights Durham’s fantastic stories to showcase the area as a great place to live, work, invest, study and visit.

Michelle Gorman, managing director of Visit County Durham, said: “It was thrilling to celebrate Durham Place of Light at Durham Cathedral, which itself is a shining beacon of the North. Guests left illuminated about the county and the organisations, attractions and people that make it shine.”

Cllr Simon Henig, leader of Durham County Council, said: “It was a pleasure to see so many guests in attendance and to be able to introduce them to the Place of Light brand, shining a light on many of the stories that connect our county through light.”

See Durham shine at: www.durhamplaceoflight.com