North East Connected


Auto Trader, the UK’s largest automotive marketplace for new and used cars, made a bold move before the World Cup kicked off, announcing a brand-new car giveaway for every England goal scored in Russia.

And despite the England team defying all expectations with eight goals so far, plus a a ticket to the World Cup Quarter Finals, Auto Trader has put its money where its mouth is, paying out a staggering £156,135 in cars so far, consisting of: two Jeep Renegade’s, three Abarth 595’s, two Alfa Mito’s and two Fiat 500x’s.

All the lucky eight car winners had to do was post #AutoTraderGoals on social media or enter their email address at when England scored a goal.

So far the #AutoTraderGoals hashtag has been used over 140,000 times, and has trended on Twitter each and every time England have found the net so far.

On Tuesday’s game against Colombia, Imogen Ryan, a 24-year-old paediatric nurse from Reading, won an Alfa Mito for Harry Kane’s goal in the 57th minute.

Imogen said: “I was crying with joy when I found out I had won. I’m 17 weeks pregnant and we desperately need a new car – so to win one in this way after such a dramatic end to the game was beyond a dream – I love Harry Kane but I love Auto Trader more!”

Now all attention falls to Saturday’s game against Sweden, where Auto Trader hopes to congratulate more new car winners, extending the competition into the semi-finals next week.

Auto Trader’s Lei Sorvisto, said: “It’s fair to say that when we started this competition, we didn’t anticipate England would score so many goals – so we’ve given our finance director a few headaches along the way – but we’re thrilled for all of the competition winners and we’re fully behind the England team to bring it home!”

Visit for more information.

Exit mobile version