North East Connected

Everything You Need To Know About Real Estate CRM

Small realtors or real estate agencies rarely have the luxury of services of a professional secretary. How do they manage multiple affluent clients – all with different requirements and in need of personalized service? The answer lies in real estate CRM.

Let’s face it – working in real estate can be exhausting and can make your life quite hectic and at times, chaotic. That’s where a real estate CRM (or a realtor CRM) comes in.

Changing up your company’s systems can be terrifying, yes, but if you’re not taking advantage of the incredible digital age we live in, you might as well close up shop. Read on to learn why you need a CRM for your real estate business and how to choose the right one for your agency.

What is a CRM?

CRM stands for customer relationship management. Basically, it’s a system that keeps all of your potential and existing customers, vendors, and other valuable contacts organized in one place. It can record every interaction with them, making sure you don’t forget something important when you circle back to their file.

It’s a great way to turn leads into return customers and build lasting relationships with them, which will establish you as a trustworthy agency and streamline your day-to-day operations at the same time.

Build stronger relationships

Let’s say your goal is to talk to five new clients every day and follow up with the most promising ones twice a week. You don’t want to annoy the crap out of them by calling them more than once a day or at dinnertime because you forget to call them during business hours. You don’t want to mix up names or home addresses. You don’t want to talk to a seller who’s got you on their realtor shortlist, only to lose them to the next guy because you didn’t follow up.

All of these things make you look flaky and unreliable, and those are traits that will spread like wildfire in a world run by Google reviews.

If you promised to call back Client 37 on Thursday at 3 p.m., your CRM can remember this for you and send you a reminder. It can also remind you exactly who Client 37 is, what property they’re buying or selling, and show you notes of previous conversations, so you don’t repeat yourself or offer them something you know they don’t want. Client 37 will be blown away that you remembered their name and what they’re looking for in a home, and you will have saved precious minutes rifling through that dusty file cabinet. Saving minutes on each client can add up to hundreds of hours saved in a year.

A CRM can also help you prioritize your communications with clients based on how likely they are to turn into a sale, making sure that you don’t put a lot of time into someone who’s likely to back out. It can bring an end to the days of writing down random information in a bunch of different places, like your phone, a sticky note, an email to yourself, or your kid’s homework.

Advantages & Benefits of Real Estate CRM:

Real Estate CRM software provides those working in the real estate industry with a considerable number of benefits that must be evaluated in order to understand the magnitude of the efficiency of this tool, which has undoubtedly caused a revolution in the way these businesses are managed.


1.Agenda with reminder for appointment management


3.Automation of the Marketing of the real estate

4.Location Services


1.Business processes automation and integration

2.Comprehensive overview of a client

3.Sales management

4.Optimization of communication inside the company

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