- The FC Barcelona men’s football team, including 22 players and manager Hansi Flick, discovered and tested the whole CUPRA line-up
- The new CUPRA Terramar and CUPRA Tavascan, together with the iconic CUPRA Formentor, were the players’ favourite models
- CUPRA and FC Barcelona keep strengthening their alliance, based on a shared commitment to encourage young talent, while inspiring the world from Barcelona
Martorell, 18-02-2025 – FC Barcelona men’s football team players customised their new CUPRAs, after testing them during a thrilling driving experience at the Terramar Circuit. The footballers and staff had the opportunity to immerse themselves in CUPRA’s world by exploring the brand’s entire line-up of models, discovering the powerful emotions awakened by driving a CUPRA. Afterwards, the team had the opportunity to select their favourite car and configure it to their preference.
“Our collaboration with FC Barcelona is more than a partnership. Both our brand and the club have a challenger spirit and winning ambition that makes us stand out. We also share a commitment to future generations of talent and car lovers,” said Ignasi Prieto, Chief Brand Officer of CUPRA. “Today, we wanted to offer an unforgettable experience to the players, an event where we challenge the thrill of driving and take it to a new and exciting level. The players had the opportunity to select their own heroes within our squad, and test them in a unique location, the Terramar Circuit, taking their piloting skills to the limit.”
The Terramar Circuit, where CUPRA was born in 2018, and the fourth oldest circuit in the world, hosted an event attended by FC Barcelona’s manager, Hansi Flick, along with 22 players, including CUPRA’s brand ambassador Marc ter Stegen, team captains Ronald Araujo, Frenkie de Jong, Raphinha, and Pedri, as well as young generational talents like Gavi, Alejandro Balde, Fermín López, and Marc Casadó.
A complete CUPRA Experience
FC Barcelona players enjoyed a full CUPRA experience to customise their new CUPRAs. After being welcomed by Ignasi Prieto, CUPRA’s Chief Brand Officer, they had the opportunity to discover the entire CUPRA line-up and get inspired by the different configurations and designs. They also took to the wheel to experience the thrill of driving a CUPRA, testing the power and performance of the petrol, plug-in hybrid, and fully electric models at the Terramar Circuit in their VZ versions. This unconventional test drive included acceleration tests, navigating the circuit’s unique banking, and assessing agility through a slalom course – an experience they thoroughly enjoyed.
All of them configured their new CUPRA cars, choosing from different models and versions while selecting their preferred colours, wheels, interior designs, and extra equipment. The iconic CUPRA Formentor, the new CUPRA Terramar and the brand’s first all-electric SUV coupe CUPRA Tavascan were the top choices among the players:
- Marc ter Stegen – CUPRA Tavascan VZ (340PS)
- Iñaki Peña – CUPRA Formentor VZ eHYBRID (272PS)
- Wojciech Szczęsny – CUPRA Terramar VZ eHYBRID (272PS)
- Alejandro Balde – CUPRA Terramar VZ (265PS)
- Ronald Araujo – CUPRA Tavascan VZ (340PS)
- Iñigo Martinez – CUPRA Tavascan VZ (340PS)
- Andreas Christensen – CUPRA Terramar VZ (265PS) America’s CUP Edition
- Jules Koundé – CUPRA Formentor VZ (333PS)
- Eric Garcia – CUPRA Terramar VZ eHYBRID (272PS)
- Gavi – CUPRA Tavascan VZ (340PS)
- Pedri – CUPRA Terramar VZ (265PS)
- Pablo Torre – CUPRA Formentor VZ (333PS)
- Héctor Fort – CUPRA Formentor VZ (333PS)
- Fermín López – CUPRA Formentor VZ (333PS)
- Marc Casado – CUPRA Formentor VZ (333PS)
- Dani Olmo – CUPRA Formentor VZ (333PS)
- Frenkie De Jong – CUPRA Terramar VZ (265PS) America’s CUP Edition
- Ferran Torres – CUPRA Leon VZ eHYBRID (272PS)
- Ansu Fati – CUPRA Terramar VZ eHYBRID (272PS)
- Pau Victor – CUPRA Formentor VZ (333PS)
- Raphina – CUPRA Tavascan VZ (340PS)
- Lewandowski – CUPRA Terramar VZ eHYBRID (272PS)
- Hansi Flick – CUPRA Terramar VZ eHYBRID (272PS)
During the event, the players also tried CUPRA’s VR experience to explore the virtual 3D versions of the brand’s latest heroes: the CUPRA Tavascan and CUPRA Terramar. They were also introduced to the CUPRA DarkRebel, a showcar that pushes the boundaries of design and performance, challenging the way cars will be imagined and created in the future.
More than a partnership
CUPRA recently renewed its alliance with FC Barcelona until 2029, extending the sponsorship to include all the club’s professional sports teams as the Official Automotive and Mobility Partner and Official Car. To celebrate FC Barcelona’s 125th anniversary, the brand launched a campaign focused on the talents of the next generation, starring the young footballers of the men’s and women’s teams.
After the car configuration day, CUPRA will deliver the customised cars to FC Barcelona players over the coming weeks, further reinforcing its global presence and commitment to sport and talent.