SBTRCT’S AWARD-WINNING AND EXPERT, SUSTAINABLE SOLID SKINCARE RANGE ALSO BECOMES FIRST SOLID SKINCARE BRAND TO LAUNCH INTO H BEAUTY IN BRISTOL AND ONLINE AT HARRODS.COM
SBTRCT (pronounced “Subtract”), pioneers of expert, sustainable solid skincare, can today announce that they have become the first ever solid skincare brand to launch into H beauty Gateshead, with their unique and innovative range now available within the ‘Discovery’ section of the store, which is situated within the Metrocentre. The award-winning brand, which creates solid bars of cleansers, balms and serums for people who want to make a difference without compromising on great skin or beautiful design, also becomes the first solid skincare brand to launch into H beauty in Bristol, as well as online at Harrods.com.
100% plastic-free with domestically compostable packaging, palm oil-free and with nominal water content, SBTRCT addresses the three biggest environmental challenges facing the beauty industry: plastic pollution, water waste and over-reliance on palm oil. Using innovative first-to-market formulations with proven skincare ingredients such as Squalane, Glycerin, Vitamin C and Retinoids, the SBTRCT range – awarded ‘Best Zero Waste Brand*’ 2022 – is also certified cruelty-free and is suitable for vegans.
Mia Collins, Head of Beauty at Harrods says: “We are continuously seeking out new and innovative beauty choices that we know will resonate with our H beauty customers. SBTRCT has delivered widespread consumer appeal with its premium, sustainable skincare range and we are delighted to welcome them into our family of H beauty brands and on Harrods.com.”
SBTRCT founder Ben Grace adds: “Launching into H beauty marks a significant and brand-affirming moment for SBTRCT and it is an honour to see our brand listed within such an iconic and world-renowned retailer. Having a presence within Gateshead’s popular H beauty store will support our ambition to reach new audiences, and those who want to reduce their environmental impact without compromising on great skin.”
Expertly formulated and manufactured within the UK, SBTRCT’s focussed range currently consists of:
- Gentle Foaming Cleanser: A light and refreshing coconut-based cleanser, which rinses away without residue leaving skin feeling soft, moisturised and clear, without feeling stripped or tight. Vegetable derived emollients, coconut-based surfactants and a beautiful fragrance from a unique blend of essential oils, including geranium, rose and tonka bean, provide a luxurious and gentle cleanse (fragrance-free version also available).
- Moisturising Facial Balm: Squalane, glycerine, rosehip oil and shea butter work together to expertly moisturise, restore and protect the skin, helping to promote skin firmness and elasticity, whilst maintaining moisture balance and imparting a softness and natural lustre (fragrance-free version also available).
- Makeup Melt: Squalane, shea butter and glycerine work with a coconut-based surfactant to deliver this two-step makeup-removing phenomenon. Melting away your mascara (including waterproof mascara) and shifting daily grime to leave skin clean and feeling soft, ready for cleansing.
- Rejuvenating Night Balm: The world’s first solid retinoid provides game-changing high performance, with significantly lower irritation. Granactive Retinoid at 2% works with Squalane to even skin tone, improve skin texture and diminish the appearance of fine lines, leaving skin feeling smooth and appearing luminous.
- Clarifying Facial Exfoliator: Harnessing white willow bark, a natural and gentler alternative to salicylic acid, and upcycled rice powder, this award-winning exfoliator gently lifts away dead skin cells and impurities, expertly decongesting pores and leaving skin feeling soft, smooth and nourished.
- Vitamin C Booster: The world’s first solid Vitamin C serum delivers a ground-breaking high performance with a complex blend of Rosehip Oil, Sea Buckthorn Oil and a Vitamin C derivative that works to deliver advanced antioxidant support. It restores even skin tone, leaving your complexion visibly brighter and more radiant, and your skin feeling smoother and more hydrated.
All products in the SBTRCT range are available as a starter kit, accompanied by a beautifully designed accessory to optimise the bar’s condition and lifespan, consciously crafted using natural materials such as bamboo and diatomite (a form of fossilised algae) while also elevating your bathroom aesthetic. Refills are then available for each product. Within the range, there are also two Discovery Sets comprising ‘minis’ of some of the key products, which are a great introduction for those transitioning to solid skincare for the first time, as well as being perfect for travel.
Starter kits and refills for every product (excluding fragrance-free versions) are available in H beauty Gateshead now, as well as online at Harrods.com, together with one of the Discovery Sets (comprising the Gentle Foaming Cleanser and Moisturising Facial Balm). Prices start from £16.