KGM Motors UK, formerly SsangYong, is delighted to announce Lee Trundle as the brand’s latest ambassador. In partnership with dealer partner Celtic Automotive, the former Swansea City, Bristol City, and Leeds United striker will join a growing line-up of personalities who help bring KGM to life through events, dealer engagement and content that connects real people to the brand.
As first revealed on transfer deadline day, Lee is widely regarded as one of British football’s great showmen, celebrated for his audacious flair, creativity and ability to entertain crowds as well as score goals. After building his reputation in non-league football, he became a fan favourite and club icon during his time at Swansea City, where he scored 92 goals in 199 appearances across two spells and remains a revered figure among supporters.
At 49 years old, Trundle is still lacing up his boots, continuing to turn out for Welsh third-tier side Pure Swansea FC, underlining the passion and longevity that have defined his career. And with his latest “transfer” to KGM UK, Lee will play an active role in supporting the brand across the UK, appearing at key events, working with the dealer network and creating engaging content that reflects KGM’s character and values.
Upon signing as KGM UK’s latest brand ambassador, Lee said, “KGM is a brand with real personality. It’s a brand that is honest, confident and built for people who want something capable and different. I’ve always loved connecting with fans and communities, so becoming a KGM ambassador feels like a natural fit. I’m excited to get involved and help more people discover what KGM is all about.”
Kevin Griffin, Managing Director at KGM Motors UK, added: “Lee is a fantastic addition to the KGM family. He’s widely respected and will bring energy and authenticity, which are qualities that align perfectly with our brand. We’re looking forward to working with Lee across our dealer network and events programme as we continue to grow KGM’s presence in the UK.”
Customers can find more information or book a test drive, here: www.kgm-motors.co.uk