North East Connected


The Ford EcoSport and Ford Kuga have achieved Reader Recommended status from the Good Housekeeping RR – the first time an automotive brand has achieved the acclaim.

Sales of Ford’s sports utility vehicle range, including EcoSport and Kuga, climbed to over 60,000 in the UK throughout 2018. Since 2017, over 37,000 EcoSport’s have been sold in the UK, whilst the Ford Kuga has been a consistent presence in the sales charts with 80,000 sold over the same period.

The Good Housekeeping Reader Recommended logo unites the expertise of Good Housekeeping’s acclaimed testing institute the GHI, alongside the valuable personal insights of its magazine readers. At the end of a trial period, the Institute’s Head of Testing collates and analyses the trial results to determine whether the product meets the quality standards of the Institute.

Overall, 98% of readers asked rated the Kuga as very good/excellent, with 96% saying they would recommend it to friends and family. 96% of readers found the EcoSport as very good/excellent, and 91% would recommend it to friends and family.

“We are incredibly proud to be the first automotive manufacturer to be Reader Recommended”, said Mandy Dean, Marketing Director, Ford of Britain. “It’s great to have EcoSport and Kuga, two very popular vehicles in our range, receive further validation from such an established and respected consumer voice, representing every day users.”  

Jim Chaudry, Automotive Director at Good Housekeeping’s publisher Hearst UK, said: “The automotive industry is one of the most important sectors in the UK, with over 2 million new vehicles sold last year, meaning consumers have a tough choice when buying. It’s great to see a brand like Ford engaging in our rigorous Good Housekeeping testing programme to ensure they’re providing the best quality for the ever-discerning consumer”.

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