North East Connected

Fusion PR diversifies with appointment of creative director

North East-based PR and marketing agency, Fusion PR, has expanded its offer to clients with the appointment of a creative director.

Will Johnston has joined the team to provide in-house creative design support to Fusion PR’s diverse client base, which includes Northumberland National Park, Northumbria University and AkzoNobel.

With more than 10 years’ experience in the design industry, Will has previously worked for a number of digital marketing agencies where he specialised in brand creation, designing everything from initial concepts for clients’ logos to flat visuals for websites.

Now at Fusion PR, Will is getting involved with a range of client activities, supporting the firm’s account handlers on the delivery of creative marketing materials for print and digital media outlets.

“It’s a really exciting time for me to have joined the team at Fusion PR,” Will said.

“Fusion PR is a growing business with a wide client base of regional and national, large and small businesses where there is great potential for creative design.

“I love taking on new challenges so I’m delighted to have been offered the opportunity to join the team at Fusion PR and I’m really looking forward to the future.”

John McCabe, managing director at Fusion PR, said:

“2017 has been an outstanding year for Fusion PR.  Not only have we have successfully acquired a number of fantastic new clients, we have more than doubled our headcount in the last 12 months.

“Bringing Will into the business is the start of a new and very exciting chapter for Fusion PR.  We have always advocated an integrated approach to public relations, but by bringing a talented creative director into the business full-time, we are now actively expanding our services and our in-house expertise, which can only benefit our clients.

“We are delighted to have Will on board and we are looking forward to what will hopefully be another fantastic year of business ahead.”

Shortlisted in the Outstanding Small Consultancy of the Year category at the upcoming CIPR PRide Awards 2017, Fusion PR provides a full range of strategic communications support from traditional media relations through to content management and social media support for businesses operating across multiple market sectors.

To find out more about Fusion PR, visit

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