A global movement that encourages creative agencies to raise awareness of an issue, in one day, is coming to the North East for the first time – Do it Day – in association with leading marketing title The Drum and founding Do it Day fringe partner Karol Marketing.
Do It Day sees leading brands including Coca Cola, Airbnb and Amnesty International challenge agencies to raise awareness of a real-life challenges linked to the environment, education & training, health & wellbeing, diversity, or community & commerce.
For the first time, the initiative will be rolled out regionally in the UK, with Karol Marketing selected as the Drum’s founding partner of The Do it Day fringe event. The award-winning agency will be the first in the UK to replicate the process outside of London.
As founding partner, Karol Marketing has chosen to raise awareness of the issues facing Northumbria Blood Bikes; a North East charity which provides an out-of-hours night and weekend service delivering blood products to North East hospitals. The charity now has to man their own phone lines after losing the vital help of a local call centre. Karol Marketing will be executing their campaign on 10th November 2016 to help raise awareness and drive support for Northumbria Blood Bikes.
Stefan Lepkowski, managing director of Karol Marketing, commented, “Do It Day is a fantastic way for the industry to come together to raise awareness of relevant issues and we are honoured to be leading this initiative outside of London for the first time.”
Charity spokeswoman Kirsty Lawrence commented “Northumbria Blood Bikes are in need of more volunteers to help run this vital service, which currently operates 365 days a year and on average makes 25 deliveries every shift.
“We are overwhelmed by the opportunity offered to us by Karol Marketing and hope the Do It Day campaign will both help to raise awareness of our cause and drive the number of volunteers we need to help keep our service running.”
In the last year Northumbria Blood Bikes has helped to save 18 lives as a result of delivering blood to the Great North Ambulance Service.
To offer support with the campaign on 10th November 2016 please firstname.lastname@example.org
To volunteer or find out more about Northumbria Blood Bikes head to www.northumbriabloodbikes.org.uk
For more information on The Drum and Do it Day head to www.thedrum.com