Certification underscores HARMAN’s leadership in delivering premium in-cabin digital display experiences for both drivers and passengers
STAMFORD, CT – 12 November, 2025 – Imagine stepping into your car and feeling as if you’ve stepped into a home theatre. Until now, that kind of immersive, true-to-life visual experience was reserved for living rooms. But as vehicles rapidly evolve into digital hubs, consumers no longer settle for second best—they expect their vehicles to be as visually rich and adaptive as their homes. HARMAN, the automotive technology leader and subsidiary of Samsung Electronics Co., Ltd., is answering that call. Today, the company announces that its Ready Display product is the first to achieve the HDR10+ Automotive certification, setting a new industry benchmark for in-vehicle display performance. With this milestone, HARMAN transforms the car ride from a simple mode of transportation into a cinematic journey, redefining how passengers see, feel and connect with content on the move.
A New Standard in Automotive Visuals
HARMAN collaborated with Samsung and Panasonic in establishing the HDR10+ Automotive technology specification, helping define how high dynamic range content should be experienced in vehicles. Developed by HDR10+ Technologies LLC, the certification ensures that in-vehicle displays reproduce High Dynamic Range (HDR) content with fidelity—even under the challenging lighting conditions of a car cabin.
To earn certification, displays must pass several comprehensive evaluations. These tests confirm that the display can deliver cinematic-quality visuals with consistent brightness, contrast and colour accuracy across varying lighting conditions and viewing angles. The certification also validates HDR10+ “Adaptive” capabilities, which dynamically adjust brightness and colour based on ambient light, ensuring a consistent viewing experience whether driving under midday sun or city lights.
With this milestone, HARMAN boasts the industry’s first HDR10+ Automotive certified display, allowing drivers and passengers to enjoy lifelike visuals with cinematic depth, detail and consistency in any lighting condition.
The HARMAN Difference
“We’ve long envisioned bringing the living room experience into the car,” said Shilpa Dely, Vice President and Ready Display Business Lead, HARMAN International. “Earning the world’s first HDR10+ Automotive certification is how we’re delivering on that commitment—setting a new benchmark for immersive, in-cabin display quality that automakers and consumers can trust.”
HARMAN Ready Display, powered by Samsung’s cutting-edge Neo QLED technology, is designed to be both visually brilliant and dynamically intelligent. The lineup includes the NQ3, NQ5 and NQ7 series, each engineered to thrive in the ever-changing lighting environments of a car cabin, from blazing midday sun to the shifting glow of city lights. With intelligent image algorithms, these displays dynamically optimise contrast, brightness and colour in real-time.
Benefits for Automakers and Consumers
For automakers, the certification provides a trusted path to differentiation with world-class in-cabin experiences that resonate with consumers. For consumers, the benefit is simple yet powerful: uncompromised visual quality on every drive. Whether it’s catching up on a favourite show while charging, entertaining kids in the backseat, or navigating safely with enhanced clarity, Ready Display transforms the car into a destination for immersive experiences—making every moment in the cabin as compelling as the content itself.
Beyond entertainment, these advances pave the way for adaptive displays that elevate safety, usability and comfort behind the wheel, ensuring every moment in the car feels effortless and extraordinary. For more information, visit https://hdr10plus.org.