How does eCommerce SEO differ from the service industry SEO
Search engine optimisation (SEO) is an essential part of digital marketing. It is a technique that helps websites improve their online visibility, attract more traffic, and generate more leads.
However, the strategies used in SEO can vary depending on the type of business. Whether you have your own business or work in an eCommerce SEO agency, there are a couple of things that you have to remember while improving SEO.
In this article, we will explore the differences between eCommerce SEO and service industry SEO.
Understanding the Differences between eCommerce and Service Industry
Before we dive into the specifics of eCommerce SEO and service industry SEO, it’s important to understand the differences between these two types of businesses.
ECommerce businesses are those that sell products online. These businesses typically have a large inventory of products and require a website that can handle a high volume of traffic and transactions. In contrast, service industry businesses offer intangible services like plumbing, cleaning, or consulting.
The Importance of Keyword Research
Keyword research is the backbone of any SEO plan. It is the process of identifying the phrases and words that people use to search for products or services online.
For eCommerce businesses, keyword research is particularly important because it helps them identify the products that people are searching for and optimise their product pages accordingly. On the other hand, service industry businesses must focus on identifying the services that people are searching for and optimising their service pages accordingly.
Optimising Product Pages for eCommerce SEO
Optimising product pages is one of the key components of eCommerce SEO. eCommerce businesses need to ensure that their product pages are optimised for the specific keywords that their customers are searching for. This involves including relevant keywords in the product titles, descriptions, and metadata. eCommerce businesses must also ensure that their product pages are easy to navigate and provide a seamless user experience.
Optimising Service Pages for Service Industry SEO
Service industry businesses must optimise their service pages for the specific services that they offer. This involves including relevant keywords in the service titles, descriptions, and metadata. Service industry businesses must also ensure that their service pages provide all the necessary information that potential customers need, such as pricing, availability, and service areas. Additionally, they should also include a location such as London or Liverpool.
Building Backlinks for SEO
Incorporating backlinks into your SEO strategy is crucial. These links originate from external websites and lead back to your website. Backlinks play a significant role in boosting your website’s credibility and authority in the eyes of search engines. If you’re an eCommerce business, acquiring backlinks entails contacting other websites and bloggers within your industry and requesting that they include links to your product pages.
Service industry businesses can build backlinks by guest posting on relevant websites, answering questions on forums, and networking with other businesses in their industry.
Utilising Social Media for SEO
Social media is a powerful tool for SEO. eCommerce businesses can use social media to promote their products, engage with their customers, and drive traffic back to their websites.
Service industry businesses can use social media to showcase their services and engage with their customers, which can also drive traffic back to their service pages.
Local SEO for Service Industry Businesses
Local SEO is particularly important for service industry businesses that operate in a specific geographic area. Local SEO involves optimising your website for local searches, such as “plumber in London” or “cleaning service in Liverpool”. Service industry businesses can optimise their website for local SEO by including their business address, phone number, and service areas on their website, as well as creating local business listings on directories like Google My Business.
Conclusion
In conclusion, eCommerce SEO and service industry SEO differ in significant ways, but both share a common goal: to attract more customers and generate more revenue. While service-based businesses may rely more on local SEO and word-of-mouth referrals, eCommerce businesses must focus on optimising their product listings, building high-quality backlinks, and providing an exceptional user experience.
It’s important to remember that SEO is an ongoing process that requires continuous attention and effort. By staying up-to-date with the latest trends and techniques in eCommerce and service industry SEO, businesses can achieve long-term success and stay ahead of the competition.