Cyber attacks are no longer a distant threat or something that only bigger companies have to worry about. With the continuous scaling-up of technology, cyber-criminals become more brazen and sophisticated than ever. In recent news, giants like Sony Pictures couldn’t withstand an attack that saw huge swaths of confidential documents stolen and posted online for anyone to access. The company had to pay in the region of $8m in reimbursement fees for losses, legal fees, and preventative measures.

If you’re a small business you may feel like cyber attacks will continue to target large corporations as there’s more to gain from them however, attackers are also smart enough to understand that a small business actually has far more to lose. This means that small businesses are far more vulnerable to potential extortion efforts. Just one cyber attack can devastate a small business and in 2017, 61% of all malware attacks were directed at businesses categorised as small. Clearly, cybersecurity must be at the forefront of (any size) business owners if growth is to continue without interruption. To secure your business, see how penetration testing can help.

One of the ways to help protect and ensure the growth of your business is through penetration testing. This is a simple concept that encompasses processes like dynamic and static code analysis to find security vulnerabilities, including malicious code and absences of functionality hat can lead to security breaches. For more information, take a look at Nettitude.

So how can this help your business grow?

Small businesses are perceived to be vulnerable by cyber-attackers, lacking in the kind of resources that larger companies have access to, and are thus a prime target for attacks, as previously mentioned. Protecting your company and allocating the necessary budget for continuous penetration testing will ensure that your business plans aren’t thrown off course by an unpredicted attack. And, even, if an attack happens, you’ll be able to recover quickly through a prior developed back-up plan.

Whist the cost of penetration testing can sometimes seem high, it’s never as high as the cost of a data breach which can see your company lose revenue and customers in droves – seriously hindering growth. By looking at cybersecurity from this perspective, it becomes clear that healthy growth can only happen if you’re able to deliver your services without disruption and unforeseen costs. In 2017, small and medium sized businesses incurred damages from cyber-attacks to the tune of $2,235,000 with the overall global cost rising to $6 trillion annually.

Having your cybersecurity sorted through regular penetration testing can mean greater confidence in offering new services and entering new markets, reaching more customers and increasing profits. Best practice for growth is incorporating security measures from the start and using it as a springboard for growth and innovation.

The rates of cyberattacks is only likely to increase as so many companies now host data using cloud services and attackers get smarter about infiltrating a whole range of systems. Customers, similarly, want reassurance that their data is always safely stored and isn’t likely to get leaked to the world wide web. Employing security measures like penetrating testing can help your business safeguard against potentially devastating attacks and irrecoverable loss of revenue, after all, it’s always better to be safe than sorry.