CIM has today announced details of their third and final Explore workshop for the Northern Conference, to be held in Hull on Thursday 11 May as part of the City of Culture.
The CIM Northern Conference, sponsored by Elevation Recruitment, is now in its seventh year and offers exceptional learning and networking opportunities. This years’ theme will be on the Northern Powerhouse and the opportunities presented by Brexit. There will be two keynotes, a choice of nine workshops and it will once again be hosted by Andy Crane.
The workshops will be streamed into three: Explore, for those with little marketing experience; Evolve, for practicing marketers; and Excel, for those who are more senior, with three workshops for each stream available.
Diane Earles, Network Manager for CIM, said “We are very pleased to have Andrew Sherratt from CIM Study Centre, SPA Professional Academy, to deliver one of our Explore workshops.” She continued, “Andrew will explorehow integrating marketing communications, or promotion, will boost the credibility of marketing and marketers.”
One of the 4Ps, Promotion is a key part of a marketers’ toolkit. The workshop will cover:
– Internal communication and marketing
– Using communication to deliver value to customers
– Communicating for brand management
– Developing integrated communications mixes using online and offline tools for internal and external customers.