17-24 year old drivers are involved in almost a quarter of ALL collisions and nearly 6 drivers and passengers in this age group are killed or seriously injured EVERY day in the UK
· Telematics black boxes can reduce accidents by 20%
· The Good Egg workshop aims to save lives by showing young people the best way to survive the most statistically dangerous year of their driving careers
Students from Wilberforce College have been the first in Hull to participate in the Good Egg Drivers interactive workshop which offers free safety guidance to students learning to drive thanks to sponsorship from insurance telematics provider MORE TH>N SM>RT WHEELS
The picture shows students from Wilberforce College participating in the interactive workshops which were deemed a roaring success with around 70 pupils attending throughout the day.
Good Egg Drivers has helped thousands of young people understand and combat the risks they face when both learning to drive and during their first year of driving. Good Egg Drivers are endorsed by leading road safety organisations.
The interactive sessions include guidance on the importance of car control from racing driver, Christie Doran. She brings to life the difference between driving on a racetrack and public roads, through to how to choose a good and properly qualified driving instructor.
Ben Wallis, Assistant Principal, Wilberforce College: “The Good Egg Driver workshops were absolutely fantastic. They were informative, professional and extremely engaging. Our students have learnt things today that will, without a doubt, have a positive influence on their driving attitudes and behaviours in the future and promote safe and responsible driving among our students. I strongly believe that it is so important for all young people to have access to this type of information.”
Students attending were also shown films on how to spot someone who is driving under the influence of drugs and what really happens in the event of a collision when a passenger is not wearing a seat belt. The workshops provide students with potentially life-saving coping strategies when they feel unsafe in a car and how to get out of the vehicle without losing face with their fellow passengers.
Kenny Leitch, Global Telematics Director, RSA; “Peer pressure is one of the biggest causes of accidents as inexperienced drivers are encouraged by their friends to drive faster and beyond their driving skill level. We hear repeatedly from our SM>RT WHEELS customers that their black box gives them the excuse to resist peer pressure as they will not receive their cash back if their driving scores deteriorate and this is an acceptable excuse in their friend’s eyes.”
Telematics black boxes monitor driving behaviours that influence the likelihood of a crash and a driver’s propensity to exhibit these behaviours. By incentivising drivers to think about every mile they drive, the in-car monitoring technology can reduce accidents up to 20% and improves road safety in one of the most vulnerable groups – inexperienced drivers.
Jan James, CEO, Good Egg Drivers: “As a parent I want to help keep my son and daughters as safe as possible. As any parent will attest; concern for their welfare doesn’t end when they reach adulthood. Yet, despite working in road safety for many years, I was alarmed at how little I knew when my own son started learning to drive and, worse still, how little he knew about vital elements such as instructor selection.
“With 40 young drivers and passengers killed or seriously injured every week, this is a national tragedy that must be tackled. We developed the Good Egg Drivers workshop with leading educationalists and transport psychologists to help tackle this issue head on. Feedback from students and teaching staff alike has been excellent and now thanks to MORE TH>N’s support we can offer this to schools and colleges for free.”
Any head teacher, governor of head of the PTA who wants to offer these classes for free at their schools can contact Alex Cannon at firstname.lastname@example.org for more information.