As a roofing contractor, you have a lot on your plate. The last thing that you want to have to do is to waste time in front of the computer marketing your business when you could be out there getting new clients. The problem is that if you ignore online marketing, your business won’t reach the heights you’d like.
In this post, we’re going to give you the basics that you need to know about internet marketing for roofing contractors. We’ve kept the tips light and easy to put in place, so that you can get most of your work done in a single session once a week, rather than having to focus on it daily.
Professional Site Design
Designing a website, even when you have one of those drag-and-drop generic templates, is difficult. Sure, services like Wix do make setting up the site seem easy, but it’ll still take a good deal of time. The problem with these cookie cutter sites, though, is that while they look good, they’re difficult to customize.
Getting your site designed by a pro is going to cost more, but it can be customized perfectly. You can incorporate a perfect lead-generating machine, functions that allow clients to contact you, and get advice on what works best in Roofing Marketing Pros.
Claim Your Google My Business Page
Google is the biggest search engine out there, so you really want Google to love your site. The Google My Business (GMB) page is something that Google provides free of charge. If you don’t claim your page, Google will try and fill in the blanks from various sources online. This might not be great for you since it can present customers with incorrect information.
More importantly, completing this page fully helps to reaffirm your credibility in the eyes of Google. You’ll have to make sure that all the details correspond with what’s on your site, but this is an excellent way of saying to Google, “Here’s everything you need to know about my business.”
Add in that you get some useful features like a scheduling function and the opportunity for people to review your business, and you have a freebie that is actually worth using.
Besides, if you don’t claim your page, someone else can. Simply imagine a competitor using your GMB page to spread false information about your services.
Put in a Consistent Effort
If you’re reading this, then you’ve decided to give this digital marketing thing a go and are willing to put in the effort. You start a blog and create some social media pages. You’re excited about it, so during Week 1, you write a blog post a day, and post to social media several times a day.
By Week 2, when the extent of this extra effort becomes apparent and you do not see the results you thought you would, you write the whole experience off.
Give yourself a break. Set up a manageable schedule when it comes to blog posts and other content. Decide which day of the week you’ll create posts and work from there. Use a scheduling tool like Hootsuite so that you can set up your posts all at once and schedule them to be published later.
Consistency is going to be very important here, so it’s essential to make the process manageable.
Conclusion
There you have it, three top tips to get your business on the road of internet fame and glory. There’s a lot more to learn, but these will give you a firm foundation from which to start your journey.