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Introducing the All-New Amazon Fire 7: Faster Processor, 2x the Storage, and Alexa Hands-Free—Still Only £49.99

Fire 7 is built for entertainment now with more room for the movies, books, songs, and games you love—at home and on-the-go

Ask Alexa to play a song, watch a video, listen to an Audible book, get the news, or make a video call on Fire 7 to your Alexa contacts, now using just your voice

Fire 7 is available in Black, plus three brand new colours: Twilight Blue, Plum, and Sage

LUXEMBOURG—16 May, 2019—Amazon today announced the next generation of its best-selling Fire 7 tablet, built from the ground up for entertainment. The all-new Fire 7 features a faster processor; 16 GB or 32 GB of internal storage so you can enjoy even more videos, music, games, and books on-the-go; and hands-free access to Alexa. Fire 7 still starts at only £49.99 and is available in Black and 3 new colours: Twilight Blue, Plum and Sage.

“Fire 7 is our best-selling tablet with tens of millions sold worldwide,” said Eric Saarnio, Head of Amazon Devices EU. “For under £50, we’re making it even better for customers with a faster processor and 2x the base storage, so customers can enjoy even more of their favourite entertainment at home and on-the-go. And, with the addition of hands-free access to Alexa on Fire 7, it’s never been easier to get the news, call an Alexa contact, find a recipe, play music, and more.”

The all-new Fire 7 includes:

Even Better with Prime
Fire 7 is even better with Amazon Prime. Prime members can:

To sign up or start a 30-day free trial of Amazon Prime, visit www.amazon.co.uk/prime.

Availability
The all-new Fire 7 comes in Black, Twilight Blue, Plum, and Sage. Still only £49.99, Fire 7 is available today for pre-order at www.amazon.co.uk/fire7 and will begin shipping 6 June. Fire 7 will also be available in stores and online at Argos, Dixons, John Lewis & Partners, Tesco, very.co.uk and littlewoods.co.uk. Fire 7 cases are available in Charcoal Black, Sage, Plum, Twilight Blue, and Desert Orange and can stand in both landscape and portrait orientations—only £24.99.

In addition to the Fire 7, Amazon today introduced the all-new Fire 7 Kids Edition, available for pre-order today for £99.99. More information is available at www.amazon.co.uk/Fire7-Kids-Edition.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

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