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Introducing the All-New Fire HD 10: Brilliant 10.1” Full HD Display, Faster Processor, Longer Battery Life and Alexa—Still Only £149.99

Built for entertainment with a vivid, widescreen 1080p Full HD display; faster octa-core 2.0 GHz processor; 32 GB of storage expandable up to 512 GB via microSD, up to 12 hours of mixed-use battery life; and fast and easy charging with USB-C

New picture-in-picture feature lets you watch Prime Video, Twitch, and Netflix, while you browse the web, check your email, or visit Facebook—all on the same screen with the Fire HD 10

Just ask Alexa to start a movie, launch a game, play a song, find a recipe, or control your smart home

Fire HD 10 is available in Twilight Blue, Plum, Black, and all-new White

LUXEMBOURG—7TH October 2019—Amazon today announced the all-new Fire HD 10, the next generation of its largest tablet, built from the ground up for entertainment. With a full HD 10.1” display and 2.0 GHz octa-core processor, Fire HD 10 offers up to 12 hours of battery life, 32 GB of internal storage with up to 512 GB more via microSD, fast and easy charging with USB-C, Alexa hands-free, and picture-and-picture capability. Fire HD 10 is available in Twilight Blue, Plum, Black and all-new White for only £149.99.

“We’ve made our best tablet even better with a faster processor, longer battery life, and faster charging,” said Eric Saarnio, Head of Amazon Devices, EU. “The all-new Fire HD 10 has everything you need for entertainment with plenty of storage for your favourite videos, games, music, and books at home or on the go—and still under £150.”

The all-new Fire HD 10 includes:

Even Better with Prime
Fire HD 10 is even better with Amazon Prime. In the United Kingdom, Prime members can:

To sign up or start a 30-day free trial of Amazon Prime, visit www.amazon.co.uk/prime.

Availability
The all-new Fire HD 10 comes in Twilight Blue, Plum, Black and all-new White. Still only £149.99, Fire HD 10 is available today for pre-order at www.amazon.co.uk/FireHD10 and will begin shipping 30th October.

Fire HD 10 cases are available in Twilight Blue, Plum, Charcoal Black, Sandstone White, and Sage, and can stand in both landscape and portrait orientations—only £39.99.

In addition to the Fire HD 10, Amazon today announced the all-new Fire HD 10 Kids Edition and new Kindle Kids Edition. Learn more about them at www.amazon.co.uk/kidstablet and www.amazon.co.uk/kindlekidsedition.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

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