North East Connected

Jewellery Company Set To Fly as New Opportunity Arises

Jewellery Sparkles, the first of the Park Lane franchises that was launched in the UK just last year, is set to expand dramatically in the North East and Yorkshire following a number of exciting changes including a change in ownership and a new alliance.

Owned solely by and under the experienced guidance of Sarah Heron since July this year, the company is offering exciting job opportunities, as it has created a number of new roles available for fashion directors and stylists across the North.

Jewellery Sparkles is also poised to grow through a new liaison that sees the fashion jewellery linking with the House of Colour, whose stylists provide the best style and colour analysis for both men and women of all ages.

Sarah, who has had an illustrious career in marketing, professional fundraising and previously used to be a teacher, said:

“Jewellery Sparkles has been reshaped and I am looking forward to the challenge now of being the sole director. Along with that I have committed a sizable investment to ensure that we grow, attract new talent and lead the way in the North.

“When we launched just last year in 2018, we were at the time the first and only UK Park Lane franchise and there is only one other in the UK so far, which means our scope for growth is massive. We are keen to create at least 50 jobs in the North East and in Yorkshire in the coming months and to see the brand, which boasts exceptional quality, become a household name.”

As well as online sales, parties at home or in the workplace and at-event sales, Sarah is shaping the services delivered by Jewellery Sparkles so they appeal to the direct public, the purchaser; and to the corporate world where she now holds accessory styling workshops, helping people upcycle and update their wardrobe, choose accessories that compliment and find a new confidence in their appearance.

The team also deliver VIP ‘Make me Sparkle’ Pamper Packages – for premium clients in a premium venue, where they can spend a day or half a day receiving accessory styling advice, whilst having beauty treatments and receiving confidence coaching, all delivered by experts. Vouchers are available for this experience making ideal Birthday or Christmas gifts.

Sarah’s latest inclusion to the retail activity is the Sparklebox subscription, an exciting concept that benefits the company and the purchaser alike.

Sarah, who is based in Nunthorpe and is looking to collaborate with others in the fashion and beauty arenas is hungry for success, concluded:

“The new alliance with House of Colour is exceptionally exciting. As is the launch of Sparklebox. This is a monthly subscription which offers VIP customers an opportunity to receive a piece of jewellery (worth up to £50) for HALF price each month – great for gift buying or an affordable monthly treat which will be beautifully wrapped. I am keen to grow further links with retailers, influencers and am happy to support events in the right industries.”

Helen Venables, MD of House of Colour said “We’re really excited about this new strategic alliance (with Park Lane Jewellery), we think it will work really well for House of Colour Consultants. The jewellery can be used to demonstrate scale, to use as a sample kit or to offer to clients to purchase. The jewellery is beautiful and always on trend. There really is something for everyone. The constant, rolling 2&4 offer is very attractive, giving lots of flexibility.”

More information on the latest stunning collection and how to join Sarah’s ever growing team is available by visiting

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