North East Connected

Jewellery-making and crafts supply retailer appoints Fluid Commerce for ecommerce growth

Manchester-based ecommerce agency Fluid Commerce has been appointed by jewellery-making and craft supplies company, Charming Beads, to support its brand growth.

Fluid will provide paid search, paid social advertising and web development support to boost the visibility and growth of the Charming Beads’ website and brand.

Established in 2010, Charming Beads is a family-run online retail business, selling jewellery-making supplies such as gemstones, beads, pendants and much more worldwide. The retailer strives to provide jobs for the local community as well as deliver flexible employment opportunities that are available for those who do not have easy access to childcare or who are in part-time education.

Paul Donnelly, managing director of Charming Beads said, “This opportunity is a big step forward for us. With some of our rivals hitting eight-figure turnovers, we hope that joining forces with Fluid will help us to reach a level playing field with our competitors. Fluid Commerce is lightyears ahead of other companies so we are anticipating this partnership to leverage sales expeditiously.”

Using their innovative advertising techniques, Fluid Commerce will increase awareness of the brand and ultimately drive sales through the website by utilising display and native advertising on Google and social platforms such as YouTube, Facebook, Twitter and Instagram. Fluid’s web development team will also enhance the user-experience and functionality of the website to boost traffic and increase revenue.

Adam Hindle, managing director of Fluid Commerce, commented, “We are thrilled that Charming Beads chose us to support the development of their Adobe Commerce website and drive their paid search and paid social advertising strategies. There is huge potential to take its steady growth to the next level.

“Our award-winning team will champion Charming Beads and place them in front of their specific target audience to create more awareness around the brand and increase their reach into global markets.”

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