CIM is pleased to announce the appointment of Jonathan Sabarre MCIM, as its new Vice Chair for the North East, a role with a focus on driving engagement with the next generation of marketing leaders.

Jonathan, who is the Head of Marketing at the Cairn Hotel Group, one the largest privately owned hospitality operators in the UK, has over 14 years’ multinational experience leading digital strategy and communications across a range of sectors including hospitality, entertainment and events.  During his time with Cairn Hotel Group to date, Jonathan has helped to establish a marketing team, bringing a strong set of specialist skills into the business around him, as well as a number of partner agencies as an extension across the UK, for a full communications operation. The Cairn Collection, a new hand-picked selection of historic hotels in iconic locations, has been a project Jonathan developed from conception to launch and is an exciting chapter for the wider business. Jonathan has also been instrumental in creating the Cairn Academy, a training programme for apprentices as a platform for aspiring hospitality professionals to excel in the industry and gain a recognised qualification.

Jonathan said, “I’m absolutely delighted to be officially appointed as Vice Chair, it is an honour and a privilege.  I’ve had an incredibly exciting journey so far in my marketing career, and I would not have been here today without the support and guidance given to me by CIM. I believe there is no greater role than the opportunity to give back, and to help the next generation of marketers.  I look forward to working with other organisations, universities and business schools to explore, advance and help students succeed in their marketing career.”

Diane Earles, Network Manager for CIM, said “We are very excited to bring on board Jonathan, who has a wealth of experience and is a truly passionate marketer.  He will, I am sure, inspire our marketers of the future in the North East.”