London, UK– Australian brand b.box, a leading innovator in the kids feeding industry, is proud to present its essential products for keeping kids active this winter.
Recently the UK Government announced its ‘Let’s Move!’ campaign, supported by Sport England, to ensure kids stay active and healthy during the colder months.
Research behind the ‘Let’s Move!’ campaign found that 57% of parents said their children’s physical activity levels were likely to dip during autumn and winter, with cold or wet weather (60%) and darker evenings (41%) highlighted as the key barriers.
The same survey found that 81% of parents underestimate how much physical activity children need.
b.box knows that the right equipment for lunch, snacks and hydration can make all the difference to kids’ energy levels in winter, giving them the boost they need to get moving when it’s cold and dark.
While the ‘Let’s Move!’ campaign promotes the need to keep kids active, b.box is promoting the vital role hydration and feeding play in achieving that goal.
How can b.box’s products help kids stay active in winter?
Keeping kids active in winter often involves after-school sports and activities that take place in the dark and cold. Having a warm snack, or an energy-boosting portion of fruit, yogurt and granola, in their sports bag will not only sustain kids until they get home, but can be a fantastic motivator too.
We also know how easy it is to become dehydrated in winter, as cold weather can decrease thirst sensation by up to 40%.
b.box supports kids with innovative, beautiful lunchboxes, snackboxes, water bottles and other products that are designed to be taken with them on-the-go, and that grow with them too.
Working under the motto ‘Problem: solved’, the design team understand the challenges parents and kids face: the products are easy to use and easy to clean, as well as attractive and appealing, ensuring kids are proud to carry them.
They’re also designed to be used independently, so kids get what they need wherever they are and whoever they’re with.
Here are the top 5 b.box products to inspire parents and kids to get outdoors and use their energy, even when it’s cold:
insulated food jar: The b.box insulated food jar keeps food warm for up to five hours, or cold for up to seven hours – perfect for a meal or snack on-the-go. It has a unique stopper so the lid can’t be overtightened, meaning children can open it independently, wherever they are. It’s also leakproof, and has its own spork – kids can just pop it in their bag and go.
insulated sport spout bottle: b.box’s 500ml insulated sport spout bottle offers easy-flow drinking from a soft silicone spout, for extra comfort and ease on-the-go. It has triple-layer insulation to keep drinks cool for up to 15 hours, or warm for up to eight hours. With a flexible strap handle, it’s easy to pull out of a sports bag and carry around.
snackbox: The b.box snackbox is perfect for a quick bite during sports and other activities: it’s compact and versatile, with a flexi whole fruit section and two leakproof compartments for wet foods. Kids can easily fit it in their sports bag to keep energy levels up during or after activities.
insulated lunch bag: The insulated lunch bag from b.box is essential for kids who are going to be out of the house all day. Versatile and spacious, with enough room for the b.box big bento lunchbox and the snackbox together, it also has a pocket for a gel cooler (sold separately), as well as an easy-carry handle.
Tritan™ drink bottle: Available in 450ml and 600ml sizes, b.box’s super-durable Tritan™ drink bottles are spill-proof, have a quick push-button opening, a unique triangle-shaped bottle for easy grip, and a convenient grab-and-go handle. It’s the perfect bottle to take from home to school and to extracurricular activities.
Renowned worldwide for award-winning designs, b.box is a proud Australian maker of feeding and hydration essentials for babies, toddlers and bigger kids, founded with the express purpose of making parenting easier.
Most b.box products are available in a wide range of exciting colourways, including Harry Potter, Batman and Looney Tunes designs.