North East Connected

Lloyd Motor Group launches health and wellbeing campaign #ExploreYourWorld

Lloyd Motor Group has officially launched an exciting new campaign to encourage people to share what they have been up to while out and about, inspiring others to explore the local area.

#ExploreYourWorld is a pioneering campaign designed to encourage people to share activities that promote health and wellbeing.

From walking, running and cycling to a Sunday night drive, Lloyd Newcastle BMW and Lloyd Newcastle MINI wants people to share exciting places and activities to inspire others, and there are prizes up for grabs.

Participants are asked to share a photo of their car or motorcycle while out exploring the area and share it to any Lloyd Motor Group social media page using the hashtag #ExploreYourWorld. Every month there are prizes for the best photos which fit the health and wellbeing theme of the campaign. 

Craig Kirkpatrick, Head of Marketing for Lloyd Motor Group, himself a keen outdoor enthusiast said:

“Every day people are taking part in activities which enhance physical and mental wellbeing, and we want to capture some of those to help inspire others to get out there, explore and try something new.

“From a drive out to a hidden gem of a location to meeting friends, walking, mountain biking or playing golf, the campaign is open to everyone and we want to hear about all activities that people are getting involved in. We know that many people see their car as an extension of their lifestyle and we want to share that.”

With Lloyd Motor Group pages across Facebook, Instagram and Twitter, the content will be used to offer inspiration for days out, sport and social gatherings. The best posts will be published at along with ideas on local activities, destinations and events.

Prizes will be sourced from local organisations and each month Lloyd Motor Group will choose winners based on the popularity, engagement and content of each post. Some of the photos shared will go on to feature across Lloyd Motor Group’s website, representing some of the world’s most premium global car and motorbike brands including Jaguar, Land Rover, BMW, MINI, Honda and Volvo.

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