North East Connected

Making the most of the Tour de Yorkshire

To help make the most of the Tour de Yorkshire, businesses and community groups are invited to one of two race ‘roadshows’ in the Ryedale district in the coming weeks.

Last December the Tour de Yorkshire route announcement confirmed the race is to pass through the district on Saturday 5 May.  To make sure that businesses have the information they need to use the race to attract customers or raise their profile, and community groups to help plan local events or celebrations, there will be two information roadshows.  The first is at Helmsley and the other at Pickering.

The community and business events will provide attendees with the chance to find out more about the tour route and advice on how to make the most of the race. The roadshow will also present people with a Q & A opportunity and advice on brand guidelines and the do’s and don’ts.  Both events will be hosted by Welcome to Yorkshire.

The first event is to be held in Helmsley at the North York Moors National Park Authority, The Old Vicarage, YO62 5BP, on 6 March at 5.30pm (registration from 5pm).

The second event is to be held in Pickering at the Black Swan, YO18 7AL, on 12 March at 2.30pm (registration from 2.00pm).

Cllr Luke Ives, Chair of Ryedale’s Policy and Resources Committee, said, “Having the Tour de Yorkshire pass through our district offers a wonderful opportunity to showcase our area on a national and international scale.

“I strongly recommend that local businesses and community groups who want to get involved in the race attend one of these road shows to make sure that they’re making the most of this exciting opportunity.”

Welcome to Yorkshire Chief Executive Sir Gary Verity said: “The Tour de Yorkshire is now recognised as one of the best supported races in the world and that’s down to the great people of this county taking it to their hearts.

“We run these roadshows to share information about how the race works and to encourage people to show off their community to a global TV audience of almost 10 million people. 

“I’d encourage everyone who lives or works on the route to come along, ask questions and get inspired on how we can all make the 2018 edition the biggest and best one yet.”

For full details about both roadshows and to book your place please visit

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