Newly appointed marketing supremo Kevin Alderson has every intention of becoming part of the furniture at Barker and Stonehouse.
Kevin has joined the team at the North East/Middlesbrough success story to drive forward its push into new ways of doing business in the digital age.
As well as looking at multi-channel marketing he will be responsible for managing and developing Barker and Stonehouse’s ecommerce activity – with a key focus on delivering the best customer experience online and in store.
Kevin said: “I’m very lucky to work for such a creative and dynamic brand. I’ve joined a great team of people who are very passionate about what they do.
“The rise of online retail continues to present great opportunities for bringing the in-store and online experience ever closer together.
“New technologies such as augmented reality, and the increasing use of highly visual social media channels, provide us with many new and exciting ways to present our products.
“We are aiming to offer a truly personal service to our customers, whether they are ardent online shoppers or prefer to come and visit us in our stores.”
Barker and Stonehouse now has 11 stores across the UK in Stockton – where the company HQ is based – Newcastle, Gateshead, Darlington, Knaresborough, Hull, Leeds and Nottingham.
It also has an increasing presence in the South East with stores in Battersea, Guildford and Hove.
Kevin joined Barker and Stonehouse from global company Sage, where he was Paid Media Director.