The AMF Marketing Club, which will be held on Thursday 6 April 2017, will be themed around ‘Telling your Business Story’ and will give manufacturers an insight into the importance of communicating the story of their businesses and the most effective channels to use.

The event, which is hosted by the Advanced Manufacturing Forum (AMF) and its strategic marketing partner Newcastle-based Horizonworks, is a quarterly event that aims to create an environment where marketing expertise and best practice within the manufacturing sector is shared and implemented to encourage industry growth.

Leading the event is Horizonworks’ managing director, Samantha Davidson, who will utilise her extensive marketing and industry expertise to provide guidance on how to successfully use LinkedIn for marketing. Samantha will be joined by Horizonworks’ account director, Richard Holmes, who with 15 years of journalism and marketing experience, will provide an in-depth insight into the higher-level elements of shaping a story and advice on choosing the most effective channels and tactics.

Guest speakers also include: Dr Jonathan Peat, business development manager at QuantuMDx, who will provide an overview of the company’s experience of implementing a wide range of marketing channels to different audiences; Clare Wilson, marketing manager at Rubb Buildings, who will discuss the importance of having a good business story in place and sharing it across PR and online channels; and Stephen Elliott, director at HVR International, who will explain how the company approaches sharing its story with international markets.

Established by the private sector to offer a single voice on behalf of the manufacturing community, the AMF is now the largest manufacturing forum in the North East, engaging with members and the wider business community to exchange ideas and knowledge to create business growth and success opportunities within the manufacturing industry.

Initially launched in 2006 as the South Tyneside Manufacturing Forum, the Advanced Manufacturing Forum was shaped following a rebrand in 2014 to reflect the forum’s growing influence in the North East.

Jack Hanwell, AMF manufacturing sector development manager, said: “The AMF aims to continually grow the capabilities and success of the North East’s manufacturing firms and the Marketing Club is an important means of doing so.

“Working with Horizonworks on the Marketing Club has been a great success and has received high demand from our members. The topics covered and advice offered by guest speakers both educates and fuels discussion among delegates, and this event promises to do the same.”

Horizonworks, a full-service marketing agency focussing on strategy-led, results driven methods, was founded by Samantha Davidson in 2010. It specialises in business to business strategic marketing with a wide range of organisations including established companies, memberships and networks, and start-ups and entrepreneurs and specialises in manufacturing and engineering, healthcare and life sciences, technology and innovation, professional services and the public sector.

Samantha said of the event: “The theme of this Marketing Club is ‘Telling your Business Story’ – effectively doing this is vital when reaching out to both prospective and existing customers. It is important to utilise marketing tactics that will engage audiences, accurately portray company values and ensure your brand stands out from competitors, this event will provide attendees with guidance on the best way to do this.

“I am thrilled with the high calibre of guest speakers at this event; they each bring a diverse range of manufacturing and marketing experience. I am sure that their unique perspectives will prove extremely insightful to attendees.”

The event, which is free to attend, will be held at Sunderland Software Centre, SR1 1PB Thursday 6 April 2017, 12-2pm, and is open to all manufacturing companies in the North East.

For more information or to sign up for the event visit