North East Connected

Men’s Cricket World Cup Drives Record-Breaking Engagement

The initial data from a project investigating the impact of the 2019 ICC Men’s Cricket World Cup has revealed the tournament inspired a substantial increase in people’s engagement with cricket across England and Wales in 2019.

Fifteen million fans tuned in across the final which ended with Jos Buttler diving full-length to run out Martin Guptill and win the closest of games for Eoin Morgan’s side, and that historic moment has rippled out across the country, impacting positively on participation, attendances and engagement.

Cricket’s most memorable summer in recent history has resulted in a record-breaking year for the game. Relive the drama with this commemorative video.

Selected findings of the report include:

Chief Executive Officer of ECB, Tom Harrison, said: “It has been the most incredible summer of cricket and I’m extremely proud of the hard work that has resulted in such a memorable tournament.

“We knew hosting the 2019 ICC Men’s Cricket World Cup would give us a great platform from which to diversify and grow the game and these findings demonstrate that we’ve been able to both reach new fans and to strengthen connections with existing supporters.

“Cricket can play a powerful role in bringing communities together – we witnessed that this summer – and we’ve seen that moments like the one we saw at Lord’s can help to inspire a generation.

“This summer has helped to ignite heightened passion for the game across the country and I look forward to seeing how we utilise that through our 2020-2024 strategy, Inspiring Generations.”

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