Middlesbrough Football Club and Pickerings Lifts together with LEIA have teamed up to promote escalator safety within the region.

Representatives from Pickerings Lifts visited Middlesbrough Football Club to donate 200 “Liam Loves Escalators!” books which will be given out to young fans during the season within the family zone and sensory room at Riverside Stadium.

Yvonne Ferguson (Head of Supporter Services at MFC) said “Middlesbrough Football Club believe reading is very important in a child’s development and are pleased to join forces with Pickerings Lifts in getting a very important safety message over to children and parents while they have fun reading together.”

LEIA (the trade association and advisory body for the lift and escalator industry) launched “Liam Loves Escalators!” in September this year, the follow up to their “Liam Loves Lifts!” campaign in 2016.  

The “Liam Loves” safety awareness campaign is about encouraging children and their families to stay safe when using lifts and escalators, focusing on Liam, a young boy who loves exploring with his toys Stripey the tiger and Roary the dinosaur. One of LEIA’s key objectives is to provide advice on health, safety and standards and the “Liam Loves” children’s safety campaign highlights their commitment to this cause.

Pickerings Lifts has promoted the campaign from their Head Office in Stockton-on-Tees, visiting schools and community groups to hand out free copies of the book and encouraging youngsters to stay safe on escalators.

Pickerings Lifts has additionally linked up with Bowburn Primary School in Durham, Billingham Synthonia Cubs & Beavers, OASIS Disability Care Group and the Rainbows & Brownies Group at Norton Methodist Church to help promote escalator safety within the local community with more visits scheduled.

Shaun Lister, Escalator Customer Support Manager at Pickerings Lifts said “This campaign is so important to help protect and educate our children against serious injury.

“Escalators are something that we take for granted and use on a daily basis. The Liam Loves campaign injects fun into an important safety message.”

Lawrence Dooley, LEIA Safety & Training Manager said “We are absolutely delighted at the positive response we’ve received to the ‘Liam Loves Escalators’ children’s safety campaign.

The level of interest in ‘Liam Loves Escalators’ since the campaign launch in September has far exceeded our expectations and the fantastic feedback we’ve received from parents about how useful they are finding the books and colouring posters as an educational tool has undoubtedly made the campaign worthwhile.

The campaign has been given an extra boost thanks to the overwhelming support LEIA have received from our members, which we are extremely grateful for.

Thank you to Pickerings Lifts who have gone above and beyond to help promote the ‘Liam Loves Escalators’ campaign, not only via their national channels but also within schools and other children’s groups within the local community.”

You can view a copy of the book online via http://fliphtml5.com/tasj/cnth